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From the Publisher"Professors Gomez and Korine have written a book that I consider essential reading for firms going global. In demonstrating that globalization is not an end in itself, they emphasize how the process needs above all a total commitment, ambition and adaptabilty on the part of top management"
—Raymond Barre, Former Prime Minister of France
"Definitely a must-read for managers struggling with transitions. Through an accurate observation of examples, the authors are proposing a comprehensive process to optimize the success of any globalization. A true energy saver!"
—Bruno Bonnell, chairman and CEO, Infogrames Entertainment
"Creating global value tomorrow is the great challenge of today. Based upon careful analysis of numerous company case studies, Korine and Gomez provide simple and effective guidelines to senior executives and entrepreneurs taking the leap into the global market."
—M. Susan Kish, chairman, First Tuesday Worldwide
"Korine and Gomez have ably drilled down the mystique of globalization to
bare bones and provided a brilliant guide on how to translate talk into
reality. Together with the candid, no-holds-barred analysis of the risks,
this book is a compelling read for decision-makers contemplating the leap."
—Lim Hwee Hua, member of parliament, Singapore
"What makes this book extremely readable is the timely and targeted use of metaphors, based on research of real companies and real events. I recommend this book to managers both in central headquarters and regional offices to better understand what globalization really involves."
—Günter Zorn, president, Heidelberg, Asia
"Not only academics and strategy directors, but also corporate finance officers will benefit from working with this book. The authors provide a comprehensive guide to managing the process of globalizing over time."
—M. Arikawa, chairman, Sony Global Treasury Services Plc.