- Shopping Bag ( 0 items )
From the Publisher"Professors Gomez and Korine have written a book that I consideressential reading for firms going global. In demonstrating thatglobalization is not an end in itself, they emphasize how theprocess needs above all a total commitment, ambition andadaptabilty on the part of top management"
—Raymond Barre, Former Prime Minister of France
"Definitely a must-read for managers struggling withtransitions. Through an accurate observation of examples, theauthors are proposing a comprehensive process to optimize thesuccess of any globalization. A true energy saver!"
—Bruno Bonnell, chairman and CEO, Infogrames Entertainment
"Creating global value tomorrow is the great challenge of today.Based upon careful analysis of numerous company case studies,Korine and Gomez provide simple and effective guidelines to seniorexecutives and entrepreneurs taking the leap into the globalmarket."
—M. Susan Kish, chairman, First Tuesday Worldwide
"Korine and Gomez have ably drilled down the mystique ofglobalization to bare bones and provided a brilliant guide on how to translate talkinto reality. Together with the candid, no-holds-barred analysis of therisks,
this book is a compelling read for decision-makers contemplatingthe leap."
—Lim Hwee Hua, member of parliament, Singapore
"What makes this book extremely readable is the timely andtargeted use of metaphors, based on research of real companies andreal events. I recommend this book to managers both in centralheadquarters and regional offices to better understand whatglobalization really involves."
—Günter Zorn, president, Heidelberg, Asia
"Not only academics and strategy directors, but also corporatefinance officers will benefit from working with this book. Theauthors provide a comprehensive guide to managing the process ofglobalizing over time."
—M. Arikawa, chairman, Sony Global Treasury Services Plc.