The Leap to Globalization: Creating New Value from Business Without Borders / Edition 1

Hardcover (Print)
Buy New
Buy New from
Used and New from Other Sellers
Used and New from Other Sellers
from $1.99
Usually ships in 1-2 business days
(Save 95%)
Other sellers (Hardcover)
  • All (13) from $1.99   
  • New (6) from $27.68   
  • Used (7) from $1.99   


Whereas previous research concentrated on articulating what global strategies look like in large multinational companies with decades of experience in operations abroad, The Leap to Globalization focuses on how globalizing is realized over time in companies that start from a narrow geographic base. Three characteristics differentiate globalizing as observed in current practice from simple international expansion. First, globalization implies a redefinition of customer value; second, globalizing is an entrepreneurial process that transforms the company; and third, speed plays an essential role in globalization.

Read More Show Less

What People Are Saying

From the Publisher
"Professors Gomez and Korine have written a book that I consideressential reading for firms going global. In demonstrating thatglobalization is not an end in itself, they emphasize how theprocess needs above all a total commitment, ambition andadaptabilty on the part of top management"
—Raymond Barre, Former Prime Minister of France

"Definitely a must-read for managers struggling withtransitions. Through an accurate observation of examples, theauthors are proposing a comprehensive process to optimize thesuccess of any globalization. A true energy saver!"
—Bruno Bonnell, chairman and CEO, Infogrames Entertainment

"Creating global value tomorrow is the great challenge of today.Based upon careful analysis of numerous company case studies,Korine and Gomez provide simple and effective guidelines to seniorexecutives and entrepreneurs taking the leap into the globalmarket."
—M. Susan Kish, chairman, First Tuesday Worldwide

"Korine and Gomez have ably drilled down the mystique ofglobalization to bare bones and provided a brilliant guide on how to translate talkinto reality. Together with the candid, no-holds-barred analysis of therisks,
this book is a compelling read for decision-makers contemplatingthe leap."
—Lim Hwee Hua, member of parliament, Singapore

"What makes this book extremely readable is the timely andtargeted use of metaphors, based on research of real companies andreal events. I recommend this book to managers both in centralheadquarters and regional offices to better understand whatglobalization really involves."
—Günter Zorn, president, Heidelberg, Asia

"Not only academics and strategy directors, but also corporatefinance officers will benefit from working with this book. Theauthors provide a comprehensive guide to managing the process ofglobalizing over time."
—M. Arikawa, chairman, Sony Global Treasury Services Plc.

Read More Show Less

Product Details

  • ISBN-13: 9780787962111
  • Publisher: Wiley
  • Publication date: 5/24/2002
  • Series: Business and Management Series
  • Edition description: 1ST
  • Edition number: 1
  • Pages: 176
  • Product dimensions: 6.28 (w) x 9.51 (h) x 0.78 (d)

Meet the Author

Harry Korine is assistant professor of strategic and internationalmanagement at the London Business School. Pierre-Yves Gomez isprofessor of strategy and director of the Rodolphe MérieuxFoundation for Entrepreneurial Management at the École deManagement de Lyon.

Read More Show Less

Table of Contents

Foreword (S. Ghoshal).



1. Understanding the Value in Globalization.

2. Facing the Risks of Globalization.

3. Projection: Acting "As If " Global.

4. Absorption: Tackling the Risks of Globalizing.

5. Harmonization: Adapting to Changing Risks Over Time.

6. The Leap to Globalization: A Synthesis.

Conclusion: The Future of the New Globalizers.

Appendix: Research Methods.



The Authors.

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Terms of Use.
  • - Barnes & reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)