The Leap to Globalization: Creating New Value from Business Without Borders / Edition 1

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Companies can't afford the time to move ahead incrementally—they must become global in five years or less, half the time needed a few years ago. The authors shows small companies and entrepreneurs how to stay competitive and develop a set of global competencies that influence everything they do—strategy creation, organization, product selection, and marketing/sales strategies developed. They present the three core competencies and show how they look in action.
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What People Are Saying

From the Publisher
"Professors Gomez and Korine have written a book that I consider essential reading for firms going global. In demonstrating that globalization is not an end in itself, they emphasize how the process needs above all a total commitment, ambition and adaptabilty on the part of top management"
--Raymond Barre, Former Prime Minister of France

"Definitely a must-read for managers struggling with transitions. Through an accurate observation of examples, the authors are proposing a comprehensive process to optimize the success of any globalization. A true energy saver!"
--Bruno Bonnell, chairman and CEO, Infogrames Entertainment

"Creating global value tomorrow is the great challenge of today. Based upon careful analysis of numerous company case studies, Korine and Gomez provide simple and effective guidelines to senior executives and entrepreneurs taking the leap into the global market."
--M. Susan Kish, chairman, First Tuesday Worldwide

"Korine and Gomez have ably drilled down the mystique of globalization to bare bones and provided a brilliant guide on how to translate talk into reality. Together with the candid, no-holds-barred analysis of the risks,
this book is a compelling read for decision-makers contemplating the leap."
--Lim Hwee Hua, member of parliament, Singapore

"What makes this book extremely readable is the timely and targeted use of metaphors, based on research of real companies and real events. I recommend this book to managers both in central headquarters and regional offices to better understand what globalization really involves."
--G?nter Zorn, president, Heidelberg, Asia

"Not only academics and strategy directors, but also corporate finance officers will benefit from working with this book. The authors provide a comprehensive guide to managing the process of globalizing over time."
--M. Arikawa, chairman, Sony Global Treasury Services Plc.

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Product Details

  • ISBN-13: 9780787962111
  • Publisher: Wiley
  • Publication date: 5/24/2002
  • Series: Business and Management Series
  • Edition description: 1ST
  • Edition number: 1
  • Pages: 176
  • Product dimensions: 6.28 (w) x 9.51 (h) x 0.78 (d)

Table of Contents

Introduction 1
1 Understanding the Value in Globalization 13
2 Facing the Risks of Globalization 31
3 Projection: Acting "As If" Global 57
4 Absorption: Tackling the Risks of Globalizing 79
5 Harmonization: Adapting to Changing Risks Over Time 103
6 The Leap to Globalization: A Synthesis 121
Conclusion: The Future of the New Globalizers 135
App.: Research Methods 145
Bibliography 151
Index 157
The Authors 161
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