Learning and Behavior / Edition 7

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Overview

LEARNING AND BEHAVIOR, Seventh Edition, is stimulating and filled with high-interest queries and examples. Based on the theme that learning is a biological mechanism that aids survival, this book embraces a scientific approach to behavior but is written in clear, engaging, and easy-to-understand language. Available with InfoTrac Student Collections http://gocengage.com/infotrac.

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Editorial Reviews

Booknews
Written in an engaging narrative style, with many examples, this fifth edition of a text for undergraduates offers new discussion of the logic of scientific analysis, new material on learning as an evolutionary mechanism, updated treatment of heredity, and more self- check questions. Boxed readings have been integrated throughout chapters. Learning features continued from previous editions include review questions and practice quizes. Chapters cover the study of learning and behavior, Pavlovian conditioning and applications, operant reinforcement, punishment, and applications, vicarious learning, and forgetting. Chance is affiliated with the Cambridge Center for Behavioral Studies. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9781111832773
  • Publisher: Cengage Learning
  • Publication date: 2/26/2013
  • Edition description: New Edition
  • Edition number: 7
  • Pages: 464
  • Sales rank: 73,168
  • Product dimensions: 8.20 (w) x 10.10 (h) x 0.90 (d)

Meet the Author

Paul Chance received his Ph.D. in Psychology from Utah State University. He started his career as a school teacher (grades 7-9), and has been an Adjunct Instructor at the California Polytechnic State University in San Luis Obispo and at Salisbury University (Maryland). Formerly, he was Book Review Editor of PSYCHOLOGY TODAY magazine, a senior fellow of the Cambridge Center for Behavioral Studies, and a member of the Association for Science in Autism Treatment advisory board.

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Table of Contents

1. Introduction: Learning to Change. 2. The Study of Learning and Behavior. 3. Pavlovian Conditioning. 4. Pavlovian Applications. 5. Operant Learning: Reinforcement. 6. Reinforcement: Beyond Habit. 7. Schedules of Reinforcement. 8. Operant Learning: Punishment. 9. Operant Applications. 10. Observational Learning. 11. Generalization, Discrimination, and Stimulus Control. 12. Forgetting. 13. The Limits of Learning.

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