Learning from Las Vegas

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Here is a plea for proper architectural humanity and humility as well as a plan for accommodating the desires and values of ordinary people who are too often being dragged along on architectural ego trips and uplift programs. It is also realistic examination of the American vernacular environment-as-it-is and a reexamination of the goal of architecture and the role of the architect.

Learning from Las Vegas is addressed both to directly interested parties—architects and ...

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Cambridge MA 1972 Hardcover First Edition Near Fine in Very Good+ Dustjacket Folio, about 14.25 inches tall, in blue cloth stamped in gilt with a color photograph on front ... cover. 188 (1) pages illustrated by photographs, drawings. A revolutionary document regarding architecture and urban planning. Barely a hint of edgewear to the bright and soundly bound book, but a shadow of residue from a piece of tape in the center, and previous owner name at the bottom, of the front pastedown. The translucent imprinted glassine jacket is remarkably well preserved with a small chip and associated tear at the bottom front panel and a piece of clear tape corresponding to the residue on the endpaper. Read more Show Less

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Cambridge, MA 1972 Hard Cover First Edition Near Very Good binding. Near Good dust jacket Light shelfwear to the extremities including bumping to the corners; some separation at ... the back endpaper at the hinge--the hinge is holding well; contents clean and binding sound; errata slip laid in; scarce in printed glassine dust jacket; this jacket is shelfworn as usual; complete but for a chips at the spine the affects the ?L? in the title; previous owner tape repairs here and there; digital images can be made available upon request. Folio. Read more Show Less

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Cambridge, Mass. 1972 Hard cover Hardcover. Great condition. xvi, 188 p. illus. 37 cm. Includes Illustrations. Fast shipping!

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Overview

Here is a plea for proper architectural humanity and humility as well as a plan for accommodating the desires and values of ordinary people who are too often being dragged along on architectural ego trips and uplift programs. It is also realistic examination of the American vernacular environment-as-it-is and a reexamination of the goal of architecture and the role of the architect.

Learning from Las Vegas is addressed both to directly interested parties—architects and planners—and to the fragmented majority—the innocent bypassers who get gas at a nonpseudocolonial filling station in order to drive home to some architect's monolithic superbrutal apartmented self-monument. And whether they are producers or consumers of buildings and cities, readers will discover in this book a finely argued development of ideas illuminated by numerous and varied illustrations. The book is a delight which will induce either a burst of affirmation or a splendid rage.

Venturi, Ms. Brown, and Izenour write that the lessons of Las Vegas for architects of today are as relevant as those of classical Rome were to the past century. Their book is divided into three parts. The first is an illustrated study of the iconography and symbolism of Las Vegas, with special attention to the Las Vegas "Strip"—the road leading from the airport to downtown—which leads to a head-on defense of automobile dominance and what denigrators call "urban sprawl."

The middle part generalizes this viewpoint, showing by historical example how the Modern movement has led to an architecture of the Heroic and the Original. The authors prescribe what they believe is an urgently needed antidote: a new modesty, an architectural populism, and an acceptance of the Ugly and the Ordinary.

The last part of the book illustrates how the theory is translated into reality: it presents the projects undertaken over the past several years by the firm of which the authors are members, Venturi and Rauch.

Robert Venturi, writing about today's architect, states, "I feel the role of prima donna culture hero, even in its modern form as prima donna anticulture antihero, is a late Romantic theme as obsolete for the architect and for the complex interdependencies of architectural practice today as is the 'heroic and original' building for architecture. An architect strong on his own feet does not need this illusory support at the expense of other architects...." The challenge is clear and forthright. Articles based on earlier versions of material in this book have already caused a great deal of controversy and rethinking. In writing the lexicon of vernacular architecture with an American accent, the authors have been denounced by some established professionals as nonarchitects, even anti-architects. But at the present uncertain point in the development of the Modern movement, it's a useful controversy that could result in a firmer sense of future direction and closer accommodation to social realities.

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Product Details

  • ISBN-13: 9780262220156
  • Publisher: MIT Press
  • Publication date: 10/15/1972
  • Pages: 208

Meet the Author

Steven Izenour (1940-2001) was coauthor of Learning from Las Vegas (MIT Press, 1977) and a principal in the Philadelphia firm Venturi, Scott Brown and Associates, Inc (VSBA). His most noted projects at VSBA include Philadelphia's Basco showroom, the George D. Widener Memorial Treehouse at the Philadelphia Zoo, the Camden Children's Garden, and the house he designed for his parents in Stony Creek, Connecticut.
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