Learning Social Media Marketing: A Video Introduction / Edition 1

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Expert Social Media Marketing Video Instruction

Master social media marketing with this high-definition, high-quality video training that features more than six hours of instruction from well-known social media strategist Dave Evans. Follow his step-by-step video lessons and exercises from your tablet, smartphone, or computer and gain the skills you need to build a thriving social media marketing campaign.

Master these topics and more

  • Crafting an effective social media marketing program
  • Getting your entire organization to support your program
  • Extending social media to customer care
  • Understanding which platforms and what types of content to use when
  • Using social media to build brand advocates
  • Measuring the success of your program

Easily navigate to the table of contents and included tutorial files

Learn from 6 hours of hi-def, 1280x720 video and go full screen for complete immersion

Search lesson and chapter descriptions to easily find the lessons you need

Highlight, annotate, and quickly revisit key content with custom bookmarks

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Product Details

  • ISBN-13: 9781118466063
  • Publisher: Wiley
  • Publication date: 11/28/2012
  • Format: DVD ROM
  • Edition number: 1
  • Product dimensions: 5.43 (w) x 7.58 (h) x 0.51 (d)

Meet the Author

Dave Evans is VP of social strategy at Social Dynamx, a software firm delivering scalable social technology for customer care. Dave has worked with global brands, including Dell India, Pepsico, DISH, and Time Warner Cable. He is a ClickZ columnist and has served on advisory boards for ad:tech and the Word of Mouth Marketing Association. video2brain has been helping people upgrade their skills with world-class video training for over 10 years.

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Table of Contents

Chapter 1: Introduction to Social Media Marketing

Chapter 2: Operations and Marketing: The New Partnership

Chapter 3: Social Media and Outreach

Chapter 4: Social Content

Chapter 5: Social Platforms

Chapter 6: Social Interactions

Chapter 7: Social Business

Chapter 8: Engagement and Advocacy

Chapter 9: Building a Cross-Functional Team

Chapter 10: Who Is Your Target?

Chapter 11: Social Analytics

Chapter 12: Writing Your Plan

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