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From Barnes & Noble
In 2000, Greg Glassman launched CrossFit quietly in a single small Santa Cruz gym. At first, it grew slowly: By 2005, they still had only fifteen affiliate gyms. Now less than a decade, they have more than nine thousand. In this fascinating history of a true grassroots movement, veteran journalist J.C. Herz describes the growth of a program that has won the loyalty of special force operatives, cops, firefighters, moms, dads, and even the disabled. With vivid detail, she writes about the development of a fitness culture that taps our primal urge to respond and excel. A fascinating narrative that deserves a crossover audience.