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From the Publisher
"This is a very well written textbook directed at the very best of the nation's undergraduates. The case selection is intelligent and sometimes humorous. The functional emphasis is a fine organizing tool and a good way to confirm the value of this course to students in a variety of majors. The Central point is that this is an ideal text for a classroom with students comfortably in the top quarter of American undergraduates."
"This text is among the best in case editing and presentation. The suggested readings at the end of the chapter are also a great resource. This feature would be especially helpful in graduate (MBA) classes."
"My favorite aspect of this text is its useful infusion of ethics throughout."