The Leisure Economy: How a Shift Away from the Work World Will Reshape Our Lives and Industries / Edition 1

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The Leisure Economy offers a provocative and insightful look at thecoming sea change in the North American economy. As millions ofbaby boomers begin to retire, the U.S. and Canadian economies willbe flooded with people who literally have time on their hands. Andin the workforce, the boomers will be replaced by generations withvery different attitudes from the boomers. Gen X and Gen Yunderstand the worth of leisure time-and when they're in charge,they just might demand some.

As Linda Nazareth explains, the shift away from an intense focuson work towards leisure will make for some profound shocks to ourlives, industries and institutions. Lost in the day-to-day frenzyof the time-crunch economy, many have yet to consider what liesahead and what these changes really mean. For businesses, the shockwill be the rudest, but whether you are an investor, a consumer, abusiness owner or a worker, you need to stay ahead of thecurve.

The Leisure Economy gives you a fresh look at the way thateconomics, demographics and attitude will force profound changes inthe North American economy.

  • New economic priorities for North America mean companies mustplan ahead to face the challenges of the leisure economy. what mustthe smart ones do?
  • As boomers leave the work force in waves, some businesses andindustries will face a crisis: How to keep talent? How to sustaingrow current markets? How will Gen X's and Gen Y's views on workand leisure affect the economy?
  • Get ready for a new class of "haves" and "have-nots". The nextbig divide in North America will be between the leisure haves andhave-nots, and it will be as polarizing as the widening gap betweenrich and poor.
  • A leisure boom does not mean an economic boom: Why the leisureboom may not be good for the economy-or for your portfolio.
  • The leisure industries: What will be the growth industries ofthe future? And what businesses are at risk?
  • Busting myths and making bold predictions about who will bethe winners and losers in the new world of work, The LeisureEconomy fuels the debate about the shifting demographic landscapeand gives you insight into how to profit from the coming leisureboom.
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Product Details

  • ISBN-13: 9780470840344
  • Publisher: Wiley
  • Publication date: 10/26/2007
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 288
  • Sales rank: 1,418,819
  • Product dimensions: 6.20 (w) x 9.10 (h) x 1.00 (d)

Meet the Author

Linda Nazareth is an economist, author, and television journalist who since 1999 has been the in-house economist for Business News Network (BNN), Canada's only all-business television network.

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Table of Contents


Introduction: A European Life.

Chapter 1. the Color-Coded Refrigerator.

Chapter 2. Economic Progress and Leisure Ruin.

Chapter 3. Time Off for Good Behavior.

Chapter 4. In Praise of Slacking.

Chapter 5. The New Have and Have-Nots.

Chapter 6. Welcome Back, Fido.

Chapter 7. Time to Change the World.

Chapter 8. Mapping the Leisure Economy.

Chapter 9. Spending Time and Spending Money.

Chapter 10. Profiting or Losing from the Leisure Economy.


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