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From the PublisherInside Lessons from the Top:
"I think you've got to continuously make sure [employees] understand how important they are. As a CEO, you need people more than they need you. My job is to keep our people interested in staying, and working, and growing and prospering with this company."
--Larry Bossidy, Chairman & CEO, AlliedSignal
"When I look at potential products or services, I see them through the eyes of the customer, because that is what I am, a customer. I am like a chef. I like to taste the food. If it tastes bad, I don't serve it."
--Charles Schwab, Chairman & Co-CEO, Charles Schwab
"We reward failure. I remember some guys came up with a lamp that didn't work, and we gave them all television sets. You have to do it, because otherwise people will be afraid to try things."
--Jack Welch, Chairman & CEO, General Electric
"The real trick to marketing is finding a core idea which the world can use. You find the universal, and then you make it the core of what you do."
--Shelly Lazarus, Chairman & CEO, Ogilvy & Mather Worldwide
"Customer satisfaction is the most important issue to me, and if you really believe that, then you've got to tie it to your reward system, to your management practices, and we do...We measure customer satisfaction in every way imaginable."
--John Chambers, President & CEO, Cisco Systems
"The key to building an enduring new medium is passion, people, perseverance, perspective and paranoia."
--Steve Case, Chairman & CEO, America Online
From the Hardcover edition.