Let Every Child Be Wanted: How Social Marketing Is Revolutionizing Contraceptive Use Around the World

Let Every Child Be Wanted: How Social Marketing Is Revolutionizing Contraceptive Use Around the World

by Philip D. Harvey
     
 

This book provides the only comprehensive examination of contraceptive social marketing. It includes a full description of the most important of these programs, documenting a form of international assistance that has attracted over $1 billion from governments and other donors. The book contains a wealth of previously unpublished material that illustrates this

Overview

This book provides the only comprehensive examination of contraceptive social marketing. It includes a full description of the most important of these programs, documenting a form of international assistance that has attracted over $1 billion from governments and other donors. The book contains a wealth of previously unpublished material that illustrates this remarkable story. The author challenges the widespread belief that family planning can only be made available through medically-oriented programs and that foreign assistance must be catalytic rather than long-term.

Let Every Child Be Wanted, with its comprehensive overview, anecdotes and strategies, is a useful handbook for philanthropic agencies, independent charities, and government programs. It will also be valuable for preparing students to work in public health arenas around the world. With a new generation of health workers steeped in social marketing techniques like those offered in this book, tremendous advances can be made in the battle against unwanted pregnancy and AIDS.

Editorial Reviews

Booknews
President of DKT International, a non-profit organization the oversees social marketing programs in the third world, Harvey describes how selling techniques have been used to encourage contraception beginning in the 1960s. He considers such aspects as religion, AIDS, family planning associations, Sri Lanka, Bangladesh, brand names, pricing, monitoring results, running a program, advertising, and the population wars. Case studies also come from Columbia and Egypt. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:
9780865692824
Publisher:
ABC-CLIO, Incorporated
Publication date:
11/30/1999
Pages:
264
Product dimensions:
6.14(w) x 9.21(h) x 0.63(d)
Lexile:
1380L (what's this?)

What People are saying about this

Noel Capon^LGraduate School of Business

Phil Harvey's book on social marketing is a long overdue addition to the literature. ^ILet Every Child Be Wanted^R chronicles the history of contraceptive social marketing and tells us why this activity has attracted substantial and growing financial support over the past 35 years. Harvey is the true pioneer in this field and his book serves as a manual both for those who manage social marketing programs and those who wish to learn how they operate.
Allan Rosenfield^LDeLamar Professor and Dean^LColumbia University

^ILet Every Child Be Wanted^R is a well-documented and lively description of the social marketing of contraceptives in the developing world. This unique approach to the dissemination of family planning has proven remarkably successful and is now providing low-cost, affordable birth control to millions of couples in some fifty countries. Phil Harvey, a pioneer in the development of this concept, traces the history of social marketing of contraceptives from its origins in Calcutta in 1964 through the controversial programs in Kenya and Bangladesh, to today's broad array of variously designed programs. The book is very readable, and energized by Harvey's strong feelings on the subject, a topic to which he has devoted much of his life, as well as on his leavening sense of humor. Some of his statements may well be controversial, but overall this book is an important contribution to the family planning literature.
Wm. P. Schellstede^LVice President^LFamily Health International

This book fills an important gap. Among other things, and this may emerge from the book only as an inference, it is a testament to the perseverance of those who saw in social marketing a powerful tool to apply in taking modern contraception to the hundreds of millions of the very poorest of the world. And Phil Harvey has been in the vanguard from the very beginning.
Wm. P. Schellstede Vice President^LFamily Health International
This book fills an important gap. Among other things, and this may emerge from the book only as an inference, it is a testament to the perseverance of those who saw in social marketing a powerful tool to apply in taking modern contraception to the hundreds of millions of the very poorest of the world. And Phil Harvey has been in the vanguard from the very beginning.
Noel Capon Graduate School of Business
Phil Harvey's book on social marketing is a long overdue addition to the literature. Let Every Child Be Wanted chronicles the history of contraceptive social marketing and tells us why this activity has attracted substantial and growing financial support over the past 35 years. Harvey is the true pioneer in this field and his book serves as a manual both for those who manage social marketing programs and those who wish to learn how they operate.
V. Kasturi Rangan Professor of Business Administration Harvard University
Let Every Child Be Wanted tells the story of family planning social marketing in Calcutta, India, in 1964 to its present day. Phil Harvey, through PSI, got involved in family planning in Bangladesh just a little after the breakthrough effort in India. He has been a pioneer in conceptualizing and advancing many marketing ideas in the field, which I had the pleasure of following when I later entered this field.The book is comprehensive in its coverage and covers Social Marketing issues from different perspectives (Economic, Religious, and Social) and in different countries (Bangladesh, Sri Lanka, Kenya). The book provides a fascinating history of family planning and the social marketing approaches used. It is lively with anecdotes, yet rigorously documented."I am glad Phil Harvey took the time to document his experiences and wisdom. It is a real contribution.
President Jimmy CarterThe Carter Center
Phil Harvey's book, Let Every Child Be Wanted, describes a highly effective way of making affordable contraceptives available to even very low-income couples in African, Asia, and Latin America. It contributes in a lively and interesting way to our understanding of foreign assistance programs, particularly those for family planning and AIDS prevention.
Allan Rosenfield DeLamar Professor and Dean Columbia University
Let Every Child Be Wanted is a well-documented and lively description of the social marketing of contraceptives in the developing world. This unique approach to the dissemination of family planning has proven remarkably successful and is now providing low-cost, affordable birth control to millions of couples in some fifty countries. Phil Harvey, a pioneer in the development of this concept, traces the history of social marketing of contraceptives from its origins in Calcutta in 1964 through the controversial programs in Kenya and Bangladesh, to today's broad array of variously designed programs. The book is very readable, and energized by Harvey's strong feelings on the subject, a topic to which he has devoted much of his life, as well as on his leavening sense of humor. Some of his statements may well be controversial, but overall this book is an important contribution to the family planning literature.
V. Kasturi Rangan^LProfessor of Business Administration^LHarvard University

^ILet Every Child Be Wanted^R tells the story of family planning social marketing in Calcutta, India, in 1964 to its present day. Phil Harvey, through PSI, got involved in family planning in Bangladesh just a little after the breakthrough effort in India. He has been a pioneer in conceptualizing and advancing many marketing ideas in the field, which I had the pleasure of following when I later entered this field.^LThe book is comprehensive in its coverage and covers Social Marketing issues from different perspectives (Economic, Religious, and Social) and in different countries (Bangladesh, Sri Lanka, Kenya). The book provides a fascinating history of family planning and the social marketing approaches used. It is lively with anecdotes, yet rigorously documented.^LI am glad Phil Harvey took the time to document his experiences and wisdom. It is a real contribution.
President Jimmy Carter^LThe Carter Center

Phil Harvey's book, ^ILet Every Child Be Wanted^R, describes a highly effective way of making affordable contraceptives available to even very low-income couples in African, Asia, and Latin America. It contributes in a lively and interesting way to our understanding of foreign assistance programs, particularly those for family planning and AIDS prevention.

Meet the Author

PHILIP D. HARVEY is president of DKT International, a non-profit organization that oversees social marketing programs in eight countries in Asia, Africa, and Latin America./e

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