Letters That Sell

Letters That Sell

by Edward W. Werz
     
 

"Ed Werz is one of the few people in this country who knows how to write results-oriented sales letters." — Gerhard Gschwandtner, Publisher Personal Selling Power "I found it to be an extremely instructive, well-documented, and helpful book. It [is] an important new reference tool for professional copywriters and the busy business executive alike.See more details below

Overview

"Ed Werz is one of the few people in this country who knows how to write results-oriented sales letters." — Gerhard Gschwandtner, Publisher Personal Selling Power "I found it to be an extremely instructive, well-documented, and helpful book. It [is] an important new reference tool for professional copywriters and the busy business executive alike." — Ray Roel, Editor Direct Marketing Magazine With these 90 easy-to-use letters, you need never agonize over sales-letter writing again. Arranged by category, these model letters cover every business situation from direct-sell to customer service and novelty letters, each accompanied by invaluable marginal notes that will enable you to tailor them to your specific goals. Edward Werz, direct-mail expert, provides a bold new approach to sales-letter writing and a format so simple to use that you'll wonder how you ever managed without Letters That Sell. Whether you are selling a product, a service, or an idea, Letters That Sell will provide fresh insights to veteran letter writers and make the novice feel like a pro. This handy reference also includes:

  • The four crucial elements every sales letter must have
  • Attention-grabbing words
  • Notes on writing style
  • Closings that are sure to get results
  • Transitions that work
  • Maintaining credibility

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Product Details

ISBN-13:
9780809246847
Publisher:
McGraw-Hill Companies, The
Publication date:
10/01/1987
Pages:
163
Product dimensions:
8.66(w) x 8.66(h) x 0.47(d)

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