Letters That Sell

Overview

"Ed Werz is one of the few people in this country who knows how to write results-oriented sales letters." — Gerhard Gschwandtner, Publisher Personal Selling Power "I found it to be an extremely instructive, well-documented, and helpful book. It [is] an important new reference tool for professional copywriters and the busy business executive alike." — Ray Roel, Editor Direct Marketing Magazine With these 90 easy-to-use letters, you need never agonize over sales-letter writing again. Arranged by category, these ...
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Overview

"Ed Werz is one of the few people in this country who knows how to write results-oriented sales letters." — Gerhard Gschwandtner, Publisher Personal Selling Power "I found it to be an extremely instructive, well-documented, and helpful book. It [is] an important new reference tool for professional copywriters and the busy business executive alike." — Ray Roel, Editor Direct Marketing Magazine With these 90 easy-to-use letters, you need never agonize over sales-letter writing again. Arranged by category, these model letters cover every business situation from direct-sell to customer service and novelty letters, each accompanied by invaluable marginal notes that will enable you to tailor them to your specific goals. Edward Werz, direct-mail expert, provides a bold new approach to sales-letter writing and a format so simple to use that you'll wonder how you ever managed without Letters That Sell. Whether you are selling a product, a service, or an idea, Letters That Sell will provide fresh insights to veteran letter writers and make the novice feel like a pro. This handy reference also includes:
  • The four crucial elements every sales letter must have
  • Attention-grabbing words
  • Notes on writing style
  • Closings that are sure to get results
  • Transitions that work
  • Maintaining credibility
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Product Details

  • ISBN-13: 9780809246847
  • Publisher: McGraw-Hill Companies, The
  • Publication date: 10/1/1987
  • Pages: 163
  • Product dimensions: 8.66 (w) x 8.66 (h) x 0.47 (d)

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