Leverage The Idea - Unconventional Wisdom From 50 Top CEOs

Leverage The Idea - Unconventional Wisdom From 50 Top CEOs

by Mike Merrill
     
 
Leverage The Idea gives inside secrets and hard-earned wisdom from visionary leaders who succeeded because they cast aside conventional wisdom and charted their own course.

You'll learn how: * Jim Koch grew Sam Adams to $500 million in sales by not brewing his own beer. * Gert Boyle saved Columbia Sportswear and built it into the largest outdoor apparel

Overview

Leverage The Idea gives inside secrets and hard-earned wisdom from visionary leaders who succeeded because they cast aside conventional wisdom and charted their own course.

You'll learn how: * Jim Koch grew Sam Adams to $500 million in sales by not brewing his own beer. * Gert Boyle saved Columbia Sportswear and built it into the largest outdoor apparel company in the world by firing all her professional advisors and running the company her way. * Larry Page and Sergey Brin, entering late in a field crowded with huge competitors, built Google into the world's leading search engine without spending a dime on a brand campaign. * Scott Cook used the 47th Mover Advantage to go from the back of the pack to the industry leader. * Jerry Kohl super-charged sales at a small leather company by working closely with his customers, and in the process creating Brighton Collectibles. This book is full of engaging, real-life stories directly from the top executives who lived them.

Product Details

ISBN-13:
2940013674219
Publisher:
Mike Merrill
Publication date:
01/01/2012
Sold by:
Barnes & Noble
Format:
NOOK Book
Sales rank:
447,376
File size:
446 KB

Meet the Author

Mike Merrill has been a CEO in technology start-ups for more than 23 years. He was the founder and CEO of Totally Wireless, the nation's first retail chain dedicated exclusively to wireless products and services. As CEO of ePhones, he raised $28 million in venture funding and provided wireless Internet services for more than 300 companies, including Charles Schwab, Costco and Fry's Electronics. As founder and CEO of Smartphones Technologies, he signed licensing agreements with more than 180 colleges and universities, and built apps for leading brands like NFL, MAXIM and Twilight: Breaking Dawn.

He is a graduate of the U.S. Military Academy at West Point and the U.S. Army Ranger School, and he served as a Captain in the Field Artillery.

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