Leveraging Mobile Media: Cross-Media Strategy and Innovation Policy for Mobile Media Communication

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Overview

Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of ...

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More About This Book

Overview

Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.

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Product Details

  • ISBN-13: 9783790815757
  • Publisher: Physica-Verlag HD
  • Publication date: 4/19/2005
  • Series: Information Age Economy Series
  • Edition description: 2005
  • Edition number: 1
  • Pages: 282
  • Product dimensions: 0.60 (w) x 6.14 (h) x 9.21 (d)

Table of Contents

Introduction.- Incentives, barriers, and drivers for media development under the influence of mobile communications.- The mobile communication system: elements and characteristics.- The social use of the mobile communications system.- Cross-media and cross-network strategies for mobile media.- Innovation policy for mobile media.- Conclusion.

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