Levi Strauss & Co., San Fransisco, California (Images of America Series)

Levi Strauss & Co., San Fransisco, California (Images of America Series)

by Lynn Downey
     
 


When Bavarian immigrant Levi Strauss opened his wholesale dry goods warehouse on the San Francisco waterfront in 1853, he likely had no inkling that his business would become one of the world's largest clothing companies. Levi Strauss & Co. started with imported clothing, bedding, and notions to supply the many small stores serving the Gold Rush and the expanding… See more details below

Overview


When Bavarian immigrant Levi Strauss opened his wholesale dry goods warehouse on the San Francisco waterfront in 1853, he likely had no inkling that his business would become one of the world's largest clothing companies. Levi Strauss & Co. started with imported clothing, bedding, and notions to supply the many small stores serving the Gold Rush and the expanding American West. By 1873, he and partner Jacob Davis invented the very first blue jeans, which were soon worn by working men from Los Angeles to Laramie. Strauss parlayed his business acumen into social progress by giving back to his community and embedding a company culture committed to positively impacting society. In this spirit, the Levi Strauss Foundation was created after World War II, formalizing the philanthropic work started by Strauss himself a century earlier. All the while, the company has evolved with successive generations of family owners, expanding product lines to meet the ever-changing needs of consumers around the world.

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Product Details

ISBN-13:
9780738555539
Publisher:
Arcadia Publishing SC
Publication date:
10/24/2007
Series:
Images of America Series
Pages:
128
Product dimensions:
6.62(w) x 9.32(h) x 0.39(d)

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