Levi Strauss

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Editorial Reviews

Children's Literature
It may surprise some readers to learn that the man who invented the all-American blue jeans was himself born in Buttenheim, Germany. Loeb Strauss aided in the family's dry good shop until his father's death. Then, the family headed to the United States. After more than a month at sea, they landed and immigration officials gave Loeb a more common name: Levi. The family continued selling dry goods in their new homeland. When Levi heard about the California Gold Rush, he headed West and opened a shop in San Francisco. Miners there told him they needed strong pants, and Levi had a brainstorm. He had pants made from thick canvas material meant for tents. Later, after adding rivets and designing a distinctive logo, Levi change from canvas to denim. In this latest addition to the "Lives and Times" series, Peterson focuses not only on the intriguing history of Levi Strauss company, but on his good works and the company's philanthropy. Includes trivia facts, a timeline, a glossary, and a list of related books. 2003, Heinemann Library, Ages 6 to 10.
—Heidi Hauser Green
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Product Details

  • ISBN-13: 9781403442635
  • Publisher: Heinemann-Raintree
  • Publication date: 7/1/2003
  • Series: Lives and Times Series
  • Pages: 32

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