The Lexus and the Olive Tree: Understanding Globalization (2 Cassettes)

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As the Foreign Affairs columnist for The New York Times, Thomas L. Friedman has traveled to the four corners of the globe, interviewing people from all walks of contemporary life -- peasants in the Amazon rain forest, new entrepreneurs in Indonesia, Islamic students in Teheran, and the financial wizards on Wall Street and in Silicon Valley.

Now Friedman has drawn on his years on the road to produce an engrossing and original look at the new ...

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As the Foreign Affairs columnist for The New York Times, Thomas L. Friedman has traveled to the four corners of the globe, interviewing people from all walks of contemporary life -- peasants in the Amazon rain forest, new entrepreneurs in Indonesia, Islamic students in Teheran, and the financial wizards on Wall Street and in Silicon Valley.

Now Friedman has drawn on his years on the road to produce an engrossing and original look at the new international system that, more than anything else, is shaping world affairs today: globalization.

His argument can be summarized quite simply. Globalization is not just a phenomenon and not just a passing trend. It is the international system that replaced the Cold War system. Globalization is the integration of capital, technology and information across national borders, in a way that is creating a single global market and to some degree, a global village. You cannot understand the morning news or know where to invest you money or think about where the world is going unless you understand this new system, which is influencing the domestic policies and international relations of virtually every country in the world today. And once you do understand the world as Friedman explains it, you'll never look at it quite the same way again.

Using original terms and concepts -- from "The Electronic Herd" to "DOScapital 6.0" -- Friedman shows us how to see this new system. With vivid stories, he dramatizes the conflict of "The Lexus and the Olive Tree" -- the tension between the globalization system and ancient forms of culture, geography, tradition and community -- and spells out what we all need to do to keep this system inbalance.

Finding the proper balance between the Lexus and the olive tree is the great drama of the globilization era, and the ultimate theme of Friedman's challenging, provocative book -- essential listening for all who care about how the world really works.

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Editorial Reviews

David J. Lynch
...opinionated owner's manual for a globalized world.
USA Today
Jagdish Bhagwati
In The Lexus and the Olive Tree, [Thomas Friedman] attempts to explain a great deal. Sadly, the book's failings match its ambition....Mr. Friedman's oversimplifications harm a worthwhile project. The problem, in the end, is that Mr. Friedman relies too much on the 'talk and travel' method of research and too little on the 'read and reflect' technique. Stories can embellish analysis; they cannot substitute for it.
The Wall Street Journal
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Product Details

  • ISBN-13: 9780671046453
  • Publisher: Simon & Schuster Audio
  • Publication date: 5/28/1999
  • Format: Cassette
  • Edition description: Abridged, 2 cassettes, 3 hrs.
  • Product dimensions: 4.57 (w) x 7.12 (h) x 1.00 (d)

Meet the Author

Thomas L. Friedman
Thomas L. Friedman
Occasionally blunt, often educational, but never boring, Thomas L. Friedman is among the best known and respected analysts of the Middle East. A three-time Pulitzer winner, his books and column for the New York Times take a no-nonsense, authoritative approach to complex global issues.


When September 11 drastically reshifted America's focus and priorities, Thomas L. Friedman was the author readers turned to as a guide to the dynamics of the Middle East. In a mediascape crowded with pundits, the New York Times foreign affairs columnist and author has emerged as the preeminent commentator in his field, informed by his 20-plus years as a journalist covering the rapidly shifting politics in the region.

The title of his first book, From Beirut to Jerusalem, describes his trajectory as New York Times bureau chief in both cities in the '80s. He interrupted his journalism career in 1988 when the Guggenheim Foundation awarded him a fellowship to write a book about his experiences. The result was a personal narrative that described not only his harrowing experiences in Lebanon and Israel but also contained exposition about the roots of his interest in the Middle East, a visit to Israel that burgeoned into a full-blown obsession. Friedman himself put it best, in the book's prelude: "It is a strange, funny, sometimes violent, and always unpredictable road, this road from Beirut to Jerusalem, and in many ways, I have been traveling it all my adult life." From Beirut to Jerusalem won the National Book Award and spent a year on the Times bestseller list.

This road analogy is one of several Friedman will make over the course of a column or book. He reduces the intimidation factor of complex subjects by offering ample (but not copious) background, plain but intelligent language, and occasional humor. On Iraq's history before Saddam: "Romper Room it was not." On globalization: "If [it] were a sport, it would be the 100-meter dash, over and over and over. And no matter how many times you win, you have to race again the next day."

Friedman again offered complex concepts in appealingly dramatic terms in 1989's The Lexus and the Olive Tree, his distillation of the new global economy. He sets up the contrast between the old, Cold War system ("sumo wrestling") and the new globalization system (the 100-meter dash). Another part of why Friedman can be so readable is that he sometimes makes it seem as if his life is one big kaffeeklatsch with the scholars and decision makers of the world. In a chapter from The Lexus and the Olive Tree, he mentions a comment made by a friend who is also "the leading political columnist in Jordan." The day after seeing this friend, Friedman writes, "I happen to go to Israel and meet with Jacob Frenkel, then governor of Israel's Central Bank and a University of Chicago-trained economist." Thus another illustrative point is made. Friedman frames the world not just as he sees it, but also includes the perspective of the many citizens he has made it a point to include in the dialogue.

In 2002, Friedman won a third Pulitzer for his writing in the New York Times, and the demand for his perspicacity post-September 11 makes the release of Longitudes and Attitudes: Exploring the World After September 11 almost a foregone conclusion. Breaking the book into before, during, and after, Friedman presents what he calls a "word album" of America's response to the tragedy. It is undeniably a changed world, and Friedman is undeniably the man to help readers make sense of it.

Good To Know

Friedman lives with his wife Ann and daughters Orly and Natalie in Bethesda, Maryland, a suburb of Washington.

In high school, Friedman became "insufferable" in his obsession with Israel, he says. He wrote in From Beirut to Jersualem: "When the Syrians arrested thirteen Jews in Damascus, I wore a button for weeks that said Free the Damascus 13, which most of my high-school classmates thought referred to an underground offshoot of the Chicago 7. I recall my mother saying to me gently, 'Is that really necessary?' when I put the button on one Sunday morning to wear to our country-club brunch."

As the chief diplomatic correspondent for the New York Times from 1989 to 1992, Friedman logged some 500,000 miles following Secretary of State James Baker and chronicling the end of the Cold War.

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    1. Hometown:
      Washington, D.C. area
    1. Date of Birth:
      July 20, 1953
    2. Place of Birth:
      Minneapolis, Minnesota
    1. Education:
      B.A. in Mediterranean Studies, Brandeis University, 1975; M.A. in Modern Middle East Studies, Oxford University, 1978
    2. Website:

Read an Excerpt

When I speak of the "the Cold War system" and "the globalization system," what do I mean?

I mean that, as an international system, the Cold War had its own structure of power: the balance between the United States and the U.S.S.R. The Cold War had its own rules: in foreign affairs, neither superpower would encroach on the other's sphere of influence; in economics, less developed countries would focus on nurturing their own national industries, developing countries on export-led growth, communist countries on autarky, and Western economies on regulated trade. The Cold War had its own dominant ideas: the clash between communism and capitalism, as well as detente, nonalignment, and perestroika. The Cold War had its own demographic trends: the movement of peoples from east to west was largely frozen by the Iron Curtain, but the movement from south to north was a more steady flow. The Cold War had its own perspective on the globe: the world was a space divided into the communist camp, the Western camp, and the neutral camp, and everyone's country was in one of them. The Cold War had its own defining technologies: nuclear weapons and the second Industrial Revolution were dominant, but for many people in developing countries the hammer and sickle were still relevant tools. The Cold War had its own defining measurement: the throw weight of nuclear missiles. And lastly, the Cold War had its own defining anxiety: nuclear annihilation. When taken all together the elements of this Cold War system influenced the domestic politics and foreign relations of virtually every country in the world. The Cold War system didn't shape everything, but it shaped many things.

Today's era of globalization, which replaced the Cold War, is a similar international system, with its own unique attributes.

To begin with, the globalization system, unlike the Cold War system, is not static, but a dynamic ongoing process: globalization involves the inexorable integration of markets, nation-states, and technologies to a degree never witnessed before -- in a way that is enabling individuals, corporations, and nation-states to reach around the world farther, faster, deeper, and cheaper than ever before, and in a way that is also producing a powerful backlash from those brutalized or left behind by this new system.

The driving idea behind globalization is free-market capitalism -- the more you let market forces rule and the more you open your economy to free trade and competition, the more efficient and flourishing your economy will be. Globalization means the spread of free-market capitalism to virtually every country in the world. Globalization also has its own set of economic rules -- rules that revolve around opening, deregulating and privatizing your economy.

Unlike the Cold War system, globalization has its own dominant culture, which is why it tends to be homogenizing. In previous eras this sort of cultural homogenization happened on a regional scale -- the Hellenization of the Near East and the Mediterranean world under the Greeks, the Turkification of Central Asia, North Africa, Europe and the Middle East by the Ottomans, or the Russification of Eastern and Central Europe and parts of Eurasia under the Soviets. Culturally speaking, globalization is largely, though not entirely, the spread of Americanization -- from Big Macs to iMacs to Mickey Mouse -- on a global scale.

Globalization has its own defining technologies: computerization, miniaturization, digitization, satellite communications, fiber optics and the Internet. And these technologies helped to create the defining perspective of globalization. If the defining perspective of the Cold War world was "division," the defining perspective of globalization is "integration." The symbol of the Cold War system was a wall, which divided everyone. The symbol of the globalization system is a World Wide Web, which unites everyone. The defining document of the Cold War system was "The Treaty." The defining document of the globalization system is "The Deal." Once a country makes the leap into the system of globalization, its elites begin to internalize this perspective of integration, and always try to locate themselves in a global context. I was visiting Amman, Jordan, in the summer of 1998 and having coffee at the Inter-Continental Hotel with my friend Rami Khouri, the leading political columnist in Jordan. We sat down and I asked him what was new. The first thing he said to me was: "Jordan was just added to CNN's worldwide weather highlights." What Rami was saying was that it is important for Jordan to know that those institutions which think globally believe it is now worth knowing what the weather is like in Amman. It makes Jordanians feel more important and holds out the hope that they will be enriched by having more tourists or global investors visiting. The day after seeing Rami I happen to go to Israel and meet with Jacob Frenkel, then governor of Israel's Central Bank and a University of Chicago-trained economist. Frenkel remarked that he too was going through a perspective change: "Before, when one talked about macroeconomics, we started by looking at the local markets, local financial system and the interrelationship between them, and then, as an afterthought, we looked at the international economy. There was a feeling that what we do is primarily our own business and then there are some outlets where we will sell abroad. Now we reverse the perspective. Let's not ask what markets we should export to, after having decided what to produce; rather let's first study the global framework within which we operate and then decide what to produce. It changes your whole perspective."

While the defining measurement of the Cold War was weight -- particularly the throw weight of missiles -- the defining measurement of the globalization system is speed -- speed of commerce, travel, communication and innovation. The Cold War was about Einstein's mass-energy equation, e = mc2. Globalization is about Moore's Law, which states that the computing power of silicon chips will double every eighteen to twenty-four months. In the Cold War, the most frequently asked question was: "How big is your missile?" In globalization, the most frequently asked question is: "How fast is your modem?"

If the defining economists of the Cold War system were Karl Marx and John Maynard Keynes, who each in his own way wanted to tame capitalism, the defining economists of the globalization system are Joseph Schumpeter and former Intel CEO Andy Grove, who prefer to unleash capitalism. Schumpeter, a former Austrian Minister of Finance and Harvard Business School professor, expressed the view in his classic work, Capitalism, Socialism and Democracy, that the essence of capitalism is the process of "creative destruction"--the perpetual cycle of destroying the old and less efficient product or service and replacing it with new, more efficient ones. Andy Grove took Schumpeter's insight that "only the paranoid survive" for the title of his book on life in Silicon Valley, and made it in many ways the business model of globalization capitalism. Grove helped to popularize the view that dramatic, industry-transforming innovations are taking place today faster and faster. Thanks to these technological breakthroughs, the speed by which your latest invention can be made obsolete or turned into a commodity is now lightning quick. Therefore, only the paranoid, only those who are constantly looking over their shoulders to see who is creating something new that will destroy them and then staying just one step ahead of them, will survive. Those countries that are most willing to let capitalism quickly destroy inefficient companies, so that money can be freed up and directed to more innovative ones, will thrive in the era of globalization. Those which rely on their governments to protect them from such creative destruction will fall behind in this era.

James Surowiecki, the business columnist for Slate magazine, reviewing Grove's book, neatly summarized what Schumpeter and Grove have in common, which is the essence of globalization economics. It is the notion that: "Innovation replaces tradition. The present--or perhaps the future--replaces the past. Nothing matters so much as what will come next, and what will come next can only arrive if what is here now gets overturned. While this makes the system a terrific place for innovation, it makes it a difficult place to live, since most people prefer some measure of security about the future to a life lived in almost constant uncertainty ... We are not forced to re-create our relationships with those closest to us on a regular basis. And yet that's precisely what Schumpeter, and Grove after him, suggest is necessary to prosper [today]." Indeed, if the Cold War were a sport, it would be sumo wrestling, says Johns Hopkins University foreign affairs professor Michael Mandelbaum. "It would be two big fat guys in a ring, with all sorts of posturing and rituals and stomping of feet, but actually very little contact, until the end of the match, when there is a brief moment of shoving and the loser gets pushed out of the ring, but nobody gets killed."

By contrast, if globalization were a sport, it would be the 100-meter dash, over and over and over. And no matter how many times you win, you have to race again the next day. And if you lose by just one-hundredth of a second it can be as if you lost by an hour. (Just ask French multinationals. In 1999, French labor laws were changed, requiring every employer to implement a four-hour reduction in the legal workweek, from 39 hours to 35 hours, with no cut in pay. Many French firms were fighting the move because of the impact it would have on their productivity in a global market. Henri Thierry, human resources director for Thomson-CSF Communications, a high-tech firm in the suburbs of Paris, told The Washington Post: "We are in a worldwide competition. If we lose one point of productivity, we lose orders. If we're obliged to go to 35 hours it would be like requiring French athletes to run the 100 meters wearing flippers. They wouldn't have much of a chance winning a medal.")

To paraphrase German political theorist Carl Schmitt, the Cold War was a world of "friends" and "enemies." The globalization world, by contrast, tends to turn all friends and enemies into "competitors."

If the defining anxiety of the Cold War was fear of annihilation from an enemy you knew all too well in a world struggle that was fixed and stable, the defining anxiety in globalization is fear of rapid change from an enemy you can't see, touch or feel -- a sense that your job, community or workplace can be changed at any moment by anonymous economic and technological forces that are anything but stable.

In the Cold War we reached for the hot line between the White House and the Kremlin -- a symbol that we were all divided but at least someone, the two superpowers, were in charge. In the era of globalization we reach for the Internet -- a symbol that we are all connected but nobody is totally in charge. The defining defense system of the Cold War was radar -- to expose the threats coming from the other side of the wall. The defining defense system of the globalization era is the X-ray machine -- to expose the threats coming from within.

Globalization also has its own demographic pattern -- a rapid acceleration of the movement of people from rural areas and agricultural lifestyles to urban areas and urban lifestyles more intimately linked with global fashion, food, markets, and entertainment trends.

Last, and most important, globalization has its own defining structure of power, which is much more complex than the Cold War structure. The Cold War system was built exclusively around nation-states, and it was balanced at the center by two superpowers: the United States and the Soviet Union.

The globalization system, by contrast, is built around three balances, which overlap and affect one another. The first is the traditional balance between nation-states. In the globalization system, the United States is now the sole and dominant superpower and all other nations are subordinate to it to one degree or another. The balance of power between the United States and the other states still matters for the stability of this system. And it can still explain a lot of the news you read on the front page of the papers, whether it is the containment of Iraq in the Middle East or the expansion of NATO against Russia in Central Europe.

The second balance in the globalization system is between nation-states and global markets. These global markets are made up of millions of investors moving money around the world with the click of a mouse. I call them "the Electronic Herd" and this herd gathers in key global financial centers, such as Wall Street, Hong Kong, London and Frankfurt, which I call "the Supermarkets." The attitudes and actions of the Electronic Herd and the Supermarkets can have a huge impact on nation-states today, even to the point of triggering the downfall of governments. You will not understand the front page of newspapers today, whether it is the story of the toppling of Suharto in Indonesia, the internal collapse in Russia or the monetary policy of the United States unless you bring the Supermarkets into your analysis.

The United States can destroy you by dropping bombs and the Supermarkets can destroy you by downgrading your bonds. The United States is the dominant player in maintaining the globalization gameboard, but it is not alone in influencing the moves on that gameboard. This globalization gameboard today is a lot like a Ouija board -- sometimes pieces are moved around by the obvious hand of the superpower, and sometimes they are moved around by hidden hands of the Supermarkets.

The third balance that you have to pay attention to in the globalization system -- the one that is really the newest of all is the balance between individuals and nation-states. Because globalization has brought down many of the walls that limited the movement and reach of people, and because it has simultaneously wired the world into networks, it gives more power to individuals to influence both markets and nation-states than at any time in history. So you have today not only a superpower, not only Supermarkets, but, as I will also demonstrate later in the book, you have Super-empowered individuals. Some of these Super-empowered individuals are quite angry, some of them quite wonderful -- but all of them are now able to act directly on the world stage without the traditional mediation of governments, corporations or any other public or private institutions.

Without the knowledge of the U.S. government, Long-Term Capital Management -- a few guys in Greenwich, Connecticut -- amassed more financial bets around the world than all the foreign reserves of China. Osama bin Laden, a Saudi millionaire with his own global network, declared war on the United States in the late 1990s, and the U.S. Air Force had to launch a cruise missile attack on him as though he were another nation-state. We fired cruise missiles at an individual! Jodie Williams won the Nobel Peace Prize in 1997 for her contribution to the International Ban on Landmines. She achieved that ban not only without much government help, but in the face of opposition from the Big Five major powers. And what did she say was her secret weapon for organizing 1,000 different human rights and arms control groups on six continents? "E-mail."

Nation-states, and the American superpower in particular, are still hugely important today, but so too now are Supermarkets and Super-empowered individuals. You will never understand the globalization system, or the front page of the morning paper, unless you see it as a complex interaction between all three of these actors: states bumping up against states, states bumping up against Supermarkets, and Supermarkets and states bumping up against Super-empowered individuals.

Copyright © 1999 Thomas Friedman

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Customer Reviews

Average Rating 3.5
( 45 )
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See All Sort by: Showing 1 – 20 of 46 Customer Reviews
  • Anonymous

    Posted October 15, 2012

    Everything You Need in Your Global Arsenal

    The most thought-provoking reading that I have encountered in my life. The historical background he provides lays the foundation of our global system today. Every economy, every political system, every individual is involved in this interconnectedness of money, information, technology, and corruption. Everybody and nobody is safe. Nobody can escape the system. Friedman's perfect use of metaphors and his many global experiences gives much clarity and understanding in a world riddled with complexities and the unknown. Everyone must read, whether you are interested in economics or not, because the decisions of one country will somehow affect everyone else and we must know how to avoid the harm that some will cause as best as possible. You will not regret reading such a masterpiece.

    1 out of 1 people found this review helpful.

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  • Posted November 13, 2009

    Theories Intact, Examples Outdated

    This book to awhile to read due to the fact that I had the large print edition so looking at it was daunting but it was worth it in the end. I enjoyed the various examples that were provided to explain The Golden Straitjacket, the Electronic Hers, Microchip Immune Deficiency and all the other terminology that he created. While the examples were interesting, they had less of an impact than they would've had a decade ago when the book was published. Even with a decade since its publication, the theories behind the book are sound and can still be seen today.

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted November 17, 2011



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  • Posted May 7, 2010

    The Lexus and the Olive Tree

    Friedman's analysis of cultural trends and events enlightens readers and explores how we can hone globalization to better mankind. He's unique terminology and concepts set him apart from the rest. A piece of intellectual bliss that captivates readers.

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  • Posted January 9, 2010

    I Also Recommend:

    Makes the world a whole lot easier to grasp.

    With simple terms and a lot of economic terminology, Mr. Friedman made a connection between the day to day decisions and the global growth and decline of nations. When I took a serious look over my budget, at the circumstances that provoked and hindered my purchases, and at the development of my understanding in connection to these purchases, I saw how this book not only makes sense, but is a source for investment success. I highly recommend this book to anyone looking for a good read along with a major self reflection. Five stars.

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  • Posted November 4, 2008

    more from this reviewer

    An excellent introduction to Friedman's work.

    I felt it was my duty as an econ nerd and (newly!) certified economics teacher to see what Thomas Friedman is all about. From his New York Times column to the Sunday morning political talk shows, to documentaries, Friedman was everywhere I turned, and I knew nothing about him.<BR/><BR/>Friedman, it turns out, is both a brilliant scholar of the globalization wave that is quickly sweeping across the globe; he is also the system's main cheerleader. He describes the new world order all the way from a birds-eye view of the planet down to two customers interacting on the street. Impressive writing, and highly recommended as a primer on the topic. He's got the chops to back up all the buzz.<BR/><BR/>That being said, I gave The Lexus and the Olive Tree four stars for a reason. This book was originally written in the late nineties, with the "newly updated and expanded edition" I own coming out around the end of 2000. The "fast world" Friedman talks about so often in his book has ironically turned against him by prematurely aging his book. While the underlying theories are still sound, it's lost it's edge a little bit. Friedman believed that by now we'd all be surfing the internet...on our pagers. He also brags about his PC equipped with the latest technology: A Pentium II processor (max speed: 0.45 GHz) and the latest operating system: Windows 98. Whoa. Some of Friedman's guesses sound remarkably familiar. Phones we can send messages on make me think of text messages and reading e-mail on BlackBerries.<BR/><BR/>This book may be getting a little rusty, but it's still a fascinating, education, mind-blowing ride through the world as it was, the world as it is today, and the world as it might be tomorrow. Final verdict: worth the $15

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  • Anonymous

    Posted May 2, 2008

    Required to make globalization sustainable

    The Lexus and the Olive Tree by Thomas Friedman presents the case that globalization is inevitable, and we should accept it. His style is to utilize examples from his many trips abroad for The New York Times and how each one proves a point. For example, he discusses how in the smallest, most distant Chinese village during an election for local leadership, the candidates promised to bring fiber-optic cable to the community so that everyone can have telephone. In the next village, the candidate wanted telephones so that their window factory could sell abroad and earn more money. He sees, in this story that the desire of individuals to raise their standard of living, to get their ¿Lexus,¿ they will reach beyond their local community, their history, their ¿olive tree¿ and that globalization is one of the most effective and efficient ways to improve their lives. The issue for each country or society is how to control globalization so that it is a force for good and increases the standard of living for all. Friedman believes that globalization without governmental restraints to protect people and local culture will not be sustainable. One alternative way to fight globalization is ¿step off,¿ to somehow create walls so that the society is not linked to the rest of world. This he believes leads to a lower standard of living and the citizens will revolt or leave. In general, he believes government can be a force for good. In many ways, more than government, he argues that globalization and a market based economy together are a force for good. His most famous example is his Golden Arches Theory of Conflict Prevention, which is that any country that has a McDonalds franchise never started a war against another country with a McDonalds. The reason he claims is that once a country reaches a socio-economic level to support a McDonalds it will not risk that new standard of living in a costly war. Instead the citizens will force the government to consider other means of conflict resolution. The McDonalds corporate staff researched recent wars and proved his point. The recent war in the Balkans does not meet his strict standard as the war in the end was between the Serbs and NATO, which is not a country. While one may quibble with that, the larger point that higher standards of living encourage citizens to develop economic solutions to problems rather than violent ones, such as war, seems to be true. Friedman argues at the end of the book that for globalization to be sustainable it must be able to put a human face on the powerful, brutal forces of the marketplace. He believes there are three areas to focus on ¿ encouraging entrepreneurship because it is the driver of a growing economy, retraining and educating workers for ever more sophisticated jobs as that will help workers deal with reality, and maintaining some parts of the safety net, although which parts he does not say.

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  • Anonymous

    Posted March 8, 2007

    Enough with your personal interjections Mr. Friedman

    I just started this book and am already experiencing buyer's remorse - which is partly my fault and, I like to think, partly the faulty result Thomas Friedman's 'I' problem. I have no doubt Mr. Friedman is an intelligent, experianced person who may have respectible credentials to write on such a topic. The thing that bothers me the most are his stories and his references to God and Bible verses. It totally made me question all of his insights and opinions because to me, people of faith are that and only that, they are not subjective because they believe, often word-for-word in what may possibly be the most elaborate parable ever written which often contradicts reality. Some may think this is a reviewer making a mountain out of a molehill but think about Christian influence in America and how it effects the rest of the world. It wouldn't be the first time someone's painted rosey pictures over reality. (e.g. whenever President Bush opens his mouth)

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  • Anonymous

    Posted August 10, 2006

    This book is needlessly long and boring

    If you read any part of this book, read the last chapter. You can get the jist, and its the only part of the book that is really interesting. Otherwise I would just skip this one.

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  • Anonymous

    Posted July 14, 2006

    Labourously long and dull but somewhat insightful.

    Most of the observations would seem to be valid, at least from a privileged vantage point. A better source of this type information is 'Success in a Global Economy'. Written by a talented author that shares his experiences of living and working all over the world.

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  • Anonymous

    Posted February 24, 2006

    Good general overview of globalization..

    As stated in some of the other reviews, the basis for much of this book is the author's travels with respect to his economic reporting. I prefer this to a university professor who probably has never left campus. The downside of this is you can't hit every subject and its seemingly limitless cause and effects like Nafta. Parts of this book are a bit dated (he holds up Enron and Compaq as model companies)but the basis for the book is still very sound and easy to read. Some may wish for a more technical economics books, one that no one would read or understand. I wish the book came off more critical of the subject matter, but the author's enthusiasm helps keep you reading.

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  • Anonymous

    Posted November 24, 2005


    While Mr Friedman has an extensive resume of journalist experience in various cultures around the globe,I believe that he leaves out important details in many of the economic situations he discusses. When he mentions the NAFTA agreement, he states that there is a consensus of apporval of the agreement, yet he fails to mention the agrement and its connection to the Mexican financial crisis of 1995, which he blames solely on bad investing by Mexican Government officials. He rarely, if ever mentions United States' actions in anything but a rosy light, and he gives the same halo effect to the World Bank and the IMF. I like his idea of the 'Electronic Herd', which I think is the most on point observation in his writing.

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  • Anonymous

    Posted May 25, 2005

    Globalisation for Dummies

    Friedman's narration makes a serious topic very readable and easy to understand for everybody. Anecdotes from all across the globe to highlight his points are a truly wonderful. A must reading for every global manager / aspiring manager. However, his conclusions sometimes tend to be over-simplified. The book could also be titled America's Gift to Mankind - The Free Market System.

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  • Anonymous

    Posted December 29, 2004

    Concur with Old man's memoirs and ramblings

    Laced with numerous anecdotes and boring, irrelevant stories, the author takes 475 pages to make his point! Laborious reading and tough to continue reading. If you are interested in knowing how globalization and capitalism impact, read another book...

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  • Anonymous

    Posted December 18, 2004

    Good Book but with a lot of unproven conclusions

    This book has a lot of good points but Friedman is too quick to come to a conclusion. He uses misleading facts to make his statements. For example, in one part he writes that his dad was making $13,000 a year when Friedman was growing up and was still able to afford basketball game tickets. However, he does not mention that $13,000 from the mid 1960's is worth over $80,000 in today's value. In other part, he mentions that no country with a mc donald has ever fought a war. Can this be a coincidence? Given the fact that mcdonald are mostly in rich countries, who are unlikely to fight a war anyway. Good book but do not take Friedaman conclusions at face value.

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  • Anonymous

    Posted August 7, 2004

    Globalization truly defined from an experienced perspective

    The book was recommended to me by my roomate this summer who told me that it is the one book that educated him the most in his undergraduate college career. I would almost have to agree with him that The Lexus & the Olive Tree is one of the most intellectual captivating books on our world today as I know it. First the book values describing various economies and countries with examples from prior history and current times. Then Friedman defines our technological revolution, the so called 'Electronic Herd'. He describes in great detail technology and the effects it has played and currently playing on society. Finally he finishes with the role of the U.S. as a hegemon and our responsibilities. He concludes with the role of God and possible freedoms such as cyberspace that could become our foe if we don't proceed with the best behaviors. I enjoyed the book vastly for the reason of learning more about different countries and globalization. The one characteristic that I thought was over elaborated upon, I thought, was his details on the history of technology and the role it plays. Obviously he feels it is very important and I definately wouldn't disagree, but sometimes I was thinking to myself enough already! Lets move on to something else. For all of these reasons I would recommend the book to anyone and give it four out of five stars.

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  • Anonymous

    Posted March 28, 2003

    A classic on globalization

    This book has been around for quite a while. It is regarded by many of my friends as their bible of globalization. It describes the processes and events that have shaped the current world economic and social order. Most interesting were the discussions of financial, technological and political events of the last ten years and their implications in setting a new World Order to replace the Cold War Order. The different influences, backlashes, and arguments for, and against, the process of globalization were explored in various levels of detail. This book really was a perfect way to end my world history survey, by bringing the various stories together in a modern examination. This is a very famous book for a good reason. The author is so well traveled and has seen so much, that his knowledge and detail is at times overwhelming and a bit painstaking. His tendency to offer pop-culture examples of different social trends was very enjoyable, with many references to commercials and advertisements as being symbolic of more general social realities. I felt the book overall story is so well told, and the flow so consistent, that I enjoyed picking this book up from start to finish. This book was fascinating to see how the rest of society is coming to appreciate the diversity of the world and the wide array of problems facing us all. The main failure of the book was that it offered no coherent framework for bringing it all together, which I believe exists. The author seemed confused and bewildered by the events of our generation, and he even goes as far to critique others who have tried to make historical frameworks. But in the end, he is a journalist, and he does not seem willing to take that step into philosopher and historian that would be necessary for such a leap. Therefore I could not bring myself to regard this book as more than a long article on the state of affairs of the world, with no conclusion or solution at the end. But I felt it was a very enjoyable, informative, and enlightening book at any rate, and I highly recommend it.

    0 out of 1 people found this review helpful.

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  • Anonymous

    Posted December 19, 2002

    Truly a classic on modern times

    Being a reporter, Freidman's style of writing is a lot more refreshing than those by 'frequent' authors with their numerous sequels. The analogies are well brought out and can easily capture the imagination/interest of readers from every walk of life and in any part of the world. I highly recommend it.

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  • Anonymous

    Posted November 3, 2002

    Good political analysis -- weak theory

    Very good understanding and presentation of the political dynamics underlying globalization. For a better theoreical understanding and its implications for policy I would recommend "Multinational corporations in political environments" as a supplement.

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  • Anonymous

    Posted July 9, 2002

    A must read

    This book provides a look at globalization and the world as it stands today. Not being a historian, this book does not delve very much into the history and development of globalization. So, if that is what you are looking for look elsewhere. Here is the history contained in the book in a nutshell: 1. The current 'Post-Cold War System' (being defined for what it isn't, not what it is) has been replaced by 'Globalization II'. Globalization I was interupted in 1914 by WWI and did not resume until the fall of the Berlin Wall in 1989. 2. The current stage of globalization is largely the resut of the telecommunications revolution of the 1980s. Once again, this is not a history book. It is written much more in the Op/Ed style (befitting of a journalist) and is largely based on Friedman's experiences and insights as a journalist. He has a few original (to my knowledge) theories that I feel will stick around (The Golden Strait Jacket, Golden Arches Theory, etc.) Overall a very insightful book and highly recommended for ease of reading. It didn't quite change my view of the world, but brought it more into focus.

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