Library Web Sites: Creating Online Collections and Services

Library Web Sites: Creating Online Collections and Services

by A. Paula Wilson
     
 

ISBN-10: 0838908721

ISBN-13: 9780838908723

Pub. Date: 01/28/2004

Publisher: American Library Association

Information-hungry consumers have become accustomed to flashy commercial web sites, the lightning speed of major search engines, and a seemingly endless array of "content" at high profile sites like Amazon.com. Libraries committed to delivering online content and services in this frenzied environment need the authoritative guidance and practical know-how available

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Overview

Information-hungry consumers have become accustomed to flashy commercial web sites, the lightning speed of major search engines, and a seemingly endless array of "content" at high profile sites like Amazon.com. Libraries committed to delivering online content and services in this frenzied environment need the authoritative guidance and practical know-how available in Library Web Sites. This patron-centered step-by-step guide is the foundation for creating either basic or advanced online library services, and integrating all aspects of library activities in the virtual world. Beginning with a checklist of elements essential to a library web site, it further explains how to: Manage content using database-backed web pages Brand the library's marketing and promote services online Integrate external content-licensed databases, library catalog and e-books-onto the site Conduct readers' advisory services online Keep the site fresh and updated using the editorial calendar tool Archive online resources Public and academic librarians, technology specialists, and all those front line staff responsible for creating, designing and updating the library's web site will find an all-encompassing user-friendly guide designed to help them make the library's vast resources accessible online.

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Product Details

ISBN-13:
9780838908723
Publisher:
American Library Association
Publication date:
01/28/2004
Edition description:
New Edition
Pages:
160
Product dimensions:
6.00(w) x 8.90(h) x 0.40(d)

Table of Contents

List of figures4
Dedication6
Acknowledgements7
Preface8
Ch. 1Planning your web site11
Why is planning so important?11
Site development process12
Staffing model14
Library planning documents18
Content inventory24
Style guides and standards22
Usage statistics33
Ch. 2Information architecture39
Site navigation41
Usability50
Ch. 3Web site as a promotional tool60
Branding and the library image60
About the library62
Creating sticky content67
Ch. 4Digital reference collections and services74
Digital collections75
Email and chat reference77
Frequently asked reference questions83
Knowledge bases84
Web-based instruction85
Obituary indexes93
Referral services94
Ch. 5Library catalog97
A look at the competition99
Customizing the catalog101
A matter of semantics : labeling for access104
Content enrichment105
External web sites : implications for the library web site and catalog106
A case study112
Ch. 6Licensed databases and electronic books114
Research databases and electronic journals115
Electronic books129
Ch. 7Reader services133
RA web sites today135
Leisure reading in academic libraries136
Visibility of RA137
Links to external sites138
Reading lists139
Subscription databases142
Book reviews143
Author visits and chats145
Responding to readers : suggest a book146
Book discussion groups147
RA web sites tomorrow150
Ch. 8Content for specific audiences152
Diversifying your web site155
Young people157
Seniors162
Language related groups164
Accessibility : serving people with disabilities168
Ch. 9Library websites : where do we go from here177
Administrative issues178
Technology179
User-centered design179
Full-text content180
Third-party vendors180
E-commerce181
Companion web pages181
App. AEditorial calendar182
App. BLibrary Web Manager's Resource Directory183
Reference list197

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