Library Web Sites: Creating Online Collections and Services

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Information-hungry consumers have become accustomed to flashy commercial web sites, the lightning speed of major search engines, and a seemingly endless array of "content" at high profile sites like Libraries committed to delivering online content and services in this frenzied environment need the authoritative guidance and practical know-how available in Library Web Sites. This patron-centered step-by-step guide is the foundation for creating either basic or advanced online library services, and integrating all aspects of library activities in the virtual world. Beginning with a checklist of elements essential to a library web site, it further explains how to: Manage content using database-backed web pages Brand the library's marketing and promote services online Integrate external content-licensed databases, library catalog and e-books-onto the site Conduct readers' advisory services online Keep the site fresh and updated using the editorial calendar tool Archive online resources Public and academic librarians, technology specialists, and all those front line staff responsible for creating, designing and updating the library's web site will find an all-encompassing user-friendly guide designed to help them make the library's vast resources accessible online.

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Product Details

  • ISBN-13: 9780838908723
  • Publisher: American Library Association
  • Publication date: 1/28/2004
  • Edition description: New Edition
  • Pages: 160
  • Product dimensions: 6.00 (w) x 8.90 (h) x 0.40 (d)

Table of Contents

List of figures 4
Dedication 6
Acknowledgements 7
Preface 8
Ch. 1 Planning your web site 11
Why is planning so important? 11
Site development process 12
Staffing model 14
Library planning documents 18
Content inventory 24
Style guides and standards 22
Usage statistics 33
Ch. 2 Information architecture 39
Site navigation 41
Usability 50
Ch. 3 Web site as a promotional tool 60
Branding and the library image 60
About the library 62
Creating sticky content 67
Ch. 4 Digital reference collections and services 74
Digital collections 75
Email and chat reference 77
Frequently asked reference questions 83
Knowledge bases 84
Web-based instruction 85
Obituary indexes 93
Referral services 94
Ch. 5 Library catalog 97
A look at the competition 99
Customizing the catalog 101
A matter of semantics : labeling for access 104
Content enrichment 105
External web sites : implications for the library web site and catalog 106
A case study 112
Ch. 6 Licensed databases and electronic books 114
Research databases and electronic journals 115
Electronic books 129
Ch. 7 Reader services 133
RA web sites today 135
Leisure reading in academic libraries 136
Visibility of RA 137
Links to external sites 138
Reading lists 139
Subscription databases 142
Book reviews 143
Author visits and chats 145
Responding to readers : suggest a book 146
Book discussion groups 147
RA web sites tomorrow 150
Ch. 8 Content for specific audiences 152
Diversifying your web site 155
Young people 157
Seniors 162
Language related groups 164
Accessibility : serving people with disabilities 168
Ch. 9 Library websites : where do we go from here 177
Administrative issues 178
Technology 179
User-centered design 179
Full-text content 180
Third-party vendors 180
E-commerce 181
Companion web pages 181
App. A Editorial calendar 182
App. B Library Web Manager's Resource Directory 183
Reference list 197
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