Licensing: The International Sale of Patents and Technical Knowhow

Licensing: The International Sale of Patents and Technical Knowhow

by Michael Z. Brooke, John M. Skilbeck
     
 

ISBN-10: 0566074613

ISBN-13: 9780566074615

Pub. Date: 06/16/2005

Publisher: Ashgate Publishing, Limited

This book is designed to take the reader through the maze of activities necessary for the successful selling of technical expertise internationally. It provides a comprehensive review of licensing for the practitioner: how and where licensing is used, the kinds of business supported, the opportunities, the problems and their solutions, together with other relevant…  See more details below

Overview

This book is designed to take the reader through the maze of activities necessary for the successful selling of technical expertise internationally. It provides a comprehensive review of licensing for the practitioner: how and where licensing is used, the kinds of business supported, the opportunities, the problems and their solutions, together with other relevant issues. After Part 1, which summarizes current usage, Part 2 examines the strategic aspects of licensing as a method of operating outside the home country; the relevant decisions are listed as are other options such as investment and franchising. In Part 3 the authors turn to legal and political issues and include a specimen agreement. Part 4 deals with the managerial issues - including organizing, planning, financing, marketing and staffing - and concludes by examining the vexed question of relationships between licensor and licensee. Part 5 looks at special considerations for particular nations and regions (including the developing world) while Part 6 summarizes and looks to the future. The result is a comprehensive and up-to-date view of the issues and questions that face the licensing executive, together with practical guidance on dealing with these issues effectively.

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Product Details

ISBN-13:
9780566074615
Publisher:
Ashgate Publishing, Limited
Publication date:
06/16/2005
Product dimensions:
9.45(w) x 6.30(h) x (d)

Table of Contents

List of Tables
List of Figures
List of Case Examples (notes on the use of case examples in this book and where to find them)
Foreword
Briefing (summary of the purpose of the book)
Service to readers (offer by authors to respond to enquiries)
How to use this book
Acknowledgements
Pt. 1Executive Summaries1
1.1The global sale of knowhow3
1.2Guidelines for licensors11
1.3Guidelines for licensees19
1.4Guidelines for governments and international organizations23
1.5Licensing agreements29
1.6Background: the most common uses of intellectual property protection, some myths dispelled35
Pt. 2Business Strategy43
2.1International licensing: its relationship to other business strategies45
2.2Licensing: the decisions67
2.3Related means of selling knowledge83
Pt. 3Legal and Political Issues89
3.1Intellectual property rights91
3.2Regulations and services (government and private sector)117
3.3Drafting an agreement131
3.4The political background137
3.5A typical technology transfer agreement based on knowhow and a trademark145
Pt. 4Managing the Licensing Agreement157
4.1Organization and communication159
4.2Planning and controlling the licensing process173
4.3Finance, prices and costs191
4.4Marketing207
4.5Personnel and other services for licensor and licensee235
4.6The relationship between the licensor and the licensee249
Pt. 5Licensing in Specific Countries and Regions257
5.1The industrialized countries (including the European Union)261
5.2Some regional and international organizations281
5.3Developing and former communist countries287
Pt. 6Present and future: The Professional Licensing Executive335
6.1The state of the art337
6.2Problems and errors339
6.3Prospects345
Pt. 7Appendices369
7.1Definitions371
7.2Publications395
7.3Organizations401
Indexes411
Index of subjects413
Index of names417

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