Lifebuoy Men, Lux Women: Commodification, Consumption, and Cleanliness in Modern Zimbabwe

Overview

How do people come to need products they never even knew they wanted? How, for example, did indigenous Zimbabweans of the 1940s begin to believe that they required Lifebuoy soap? Offering a glimpse into the intimate workings of modern colonialism and global capitalism, Timothy Burke takes up these questions in Lifebuoy Men, Lux Women, a study of post-World War II commodity culture in Zimbabwe.

With particular attention to cosmetic products and the contrast between colonial and ...

See more details below
Available through our Marketplace sellers.
Other sellers (Hardcover)
  • All (6) from $10.50   
  • Used (6) from $10.50   
Close
Sort by
Page 1 of 1
Showing All
Note: Marketplace items are not eligible for any BN.com coupons and promotions
$10.50
Seller since 2005

Feedback rating:

(7750)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

Very Good
5-9-96 Hardcover VERY GOOD Crisp, clean, unread hardcover with light shelfwear, missing dust jacket and a publisher's mark to one edge-Nice! 1.52 lbs.

Ships from: Harrisburg, PA

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$10.50
Seller since 2005

Feedback rating:

(7750)

Condition: Like New
5-9-96 Hardcover FINE Crisp, clean, unread hardcover with light shelfwear to the boards, no dust jacket as issued with a publisher's mark to one edge-Nice! 1.52 lbs.

Ships from: Harrisburg, PA

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$32.95
Seller since 2014

Feedback rating:

(6)

Condition: Good
1996 Hard cover Good. Sewn binding. Cloth over boards. 312 p. Body, Commodity, Text: Studies of Objectifying Practice.

Ships from: Pueblo West, CO

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$34.99
Seller since 2014

Feedback rating:

(37)

Condition: Good
Buy with Confidence. Excellent Customer Support. We ship from multiple US locations. No CD, DVD or Access Code Included.

Ships from: Fort Mill, SC

Usually ships in 1-2 business days

  • Standard, 48 States
$70.55
Seller since 2002

Feedback rating:

(11774)

Condition: Good
May include moderately worn cover, writing, markings or slight discoloration. SKU:9780822317531-4-0

Ships from: Salem, OR

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$73.95
Seller since 2002

Feedback rating:

(11774)

Condition: Very Good
Has minor wear and/or markings. SKU:9780822317531-3-0

Ships from: Salem, OR

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
Page 1 of 1
Showing All
Close
Sort by
Sending request ...

Overview

How do people come to need products they never even knew they wanted? How, for example, did indigenous Zimbabweans of the 1940s begin to believe that they required Lifebuoy soap? Offering a glimpse into the intimate workings of modern colonialism and global capitalism, Timothy Burke takes up these questions in Lifebuoy Men, Lux Women, a study of post-World War II commodity culture in Zimbabwe.

With particular attention to cosmetic products and the contrast between colonial and pre-colonial ideas of cleanliness, Burke examines the role played by commodity culture, changing patterns of consumption, and the spread of advertising in the making of modern Zimbabwe. His work combines history, anthropology, and political economy to show how the development of commodification in the region relates to the social history of hygiene. Within this framework, and drawing on a wide variety of historical sources, Burke explores dense interactions between commodity culture and embodied aspects of race, gender, sexuality, domesticity, health, and aesthetics in a colonial society. Rather than viewing the production of needs simply as an imposition from above, Lifebuoy Men, Lux Women shows what heterogeneous and complex processes, involving the aims and histories of both colonizers and colonized, produced these changes in Zimbabwean society.

Integrating political economy, cultural studies, and a wide range of the social sciences, Lifebuoy Men, Lux Women will find readers among scholars of colonialism, African history, and ethnography as well those for whom the problem of commodification is a significant theoretical issue.

Read More Show Less

Editorial Reviews

Choice
The overlapping layers of this book are as successively fascinating as the subject matter is unusual and treated thoughtfully, both theoretically and empirically.
History Journal of American
Burke . . . has a keen eye for many ironies and paradoxes occurring at the point of reception, where African men and women, variously located in colonial society, gave their own twist and meaning to products and messages as these reached them. . . . [A]dmirably nuanced and subtle.
American Anthropologist
For those who work in Zimbabwe, Lifebuoy Men, Lux Women will be a welcome addition to the literature. It will also be of great use to other Africanists, as well as those interested in the theoretical intersections of commodity culture, desire, and the colonial encounter.
American Historial Review
This important, engaging, and theoretically sophisticated study explores the history of consumption in twentieth-century central Africa. . . . [A]t the same time that Burke provides a compelling 'biography' of a commodity, he raises and reframes a series of crucial questions regarding the histories of modern African societies.
Journal of Social History
Burke has produced an imaginative, even thought-provoking, work. . . .Lifeboy Men, Lux Women remains a lively addition to the historical literature on Zimbabwe and southern Africa more generally. It will no doubt be variously acclaimed and assailed, but it is unlikely to be ignored.
History Journal of Interdisciplinary
Lifebuoy Men, Lux Women's greatest contribution is its theoretical connection of previously disparate fields of inquiry and its development of perspectives and strategies about the changing conceptualization and realization of cleanliness and body care in Zimbabwe.
Read More Show Less

Product Details

  • ISBN-13: 9780822317531
  • Publisher: Duke University Press
  • Publication date: 5/28/1996
  • Series: Body, Commodity, Text Series
  • Pages: 298
  • Lexile: 1630L (what's this?)
  • Product dimensions: 6.22 (w) x 9.49 (h) x 1.14 (d)

Meet the Author

Timothy Burke is Associate Professor of History at Swarthmore College.

Read More Show Less

Table of Contents

Acknowledgments
Introduction 1
1 Cleanliness and "Civilization": Hygiene and Colonialism in Southern Africa 17
2 Education, Domesticity, and Bodily Discipline 35
3 Buckets, Boxes, and "Bonsella": Precolonial Exchange, the "Kaffir Truck" Trade, and African "Needs" 63
4 Manufacturing, the "African Market," and the Postwar Boom 91
5 The New Mission: Advertising and Market Research in Zimbabwe, 1945-1979 125
6 Bodies and Things: Toiletries and Commodity Culture in Postwar Zimbabwe 166
Appendix: Budgetary Charts, 1957-1970 217
Notes 229
Bibliography 271
Index 293
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)