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Life?s a Pitch is the ultimate how-to book?a mixture of mechanics and magic. Nothing like it has been written before. A mixture of ...
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Life’s a Pitch is the ultimate how-to book–a mixture of mechanics and magic. Nothing like it has been written before. A mixture of mentoring, graphics, anthropology, market research and modern Machiavellianism, this book is a preparation for success. So whether at a sales conference in corporate conference room hell or over lunch at a glamorous meeting, it’s a drama. It is business, but it’s also theatre. It’s not about transferring information; it’s about transferring power. And the results of a successful pitch are — quite simply — money and power.
Part inspirational manual for business, part guidebook to a successful and happy social life, Life’s a Pitch is an accumulation of half-century of (mostly successful) pitching wisdom by the authors. Groundbreaking and genre-busting, it will transform forever how we think about the art of persuasion.