Cole Yaverbaum, age 17, is a student at Mamaroneck High School in Westchester County. A senior, Cole is currently in search of a college herself. She is a member of student council, the National Honor Society, and several other committees and clubs at her school. In her spare time she enjoys biking, reading, writing, and practicing piano. Although this is her first published book, she aspires to pursue her writing career in college.
Eric wrote the best-selling book I’ll Get Back to You. He is also the author of the first and second editions of Public Relations For Dummies, which is required reading in marketing classes at 57 universities in the United States. His third book, Leadership Secrets of the World’s Most Successful CEOs has been translated into 13 languages. His last book, Everything Leadership, came out in May 2008. He is also a frequent talk-show guest on national and regional television and radio programs and networks, including CBS This Morning, Today, CNN, Larry King Live, Your World with Neil Cavuto, MSNBC, and CW11 and is currently a regular on Fox News’ Strategy Room.
Eric was an active member of the highly selective Young President’s Organization for over a decade, where he was the Chapter Chairman in New York City. His widely acclaimed “Walk a Mile in My Shoes” campaign helped push increased spending on stem cell research through the House and led to his being named one of the heroes of the public relations industry by Industry Bible PRWeek. Eric currently sits on the board of advisers for the Accelerated Cure Project for Multiple Sclerosis, where he received the prestigious Water Cove Award in October of 2009.