Light and Shoot 50 Fashion Photos

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Learn from the Fashion Photographers that are working in the field day in and day out. With a focus on lighting, this takes 50 truly amazing fashion photos and tells you how each was created. First, you'll learn what the equipment "must-haves" are. Next, you'll learn how to integrate make-up and lighting. From there, you learn how to shoot for the three main outlets: catalog, editorial, or advertising. From beautiful photos and lighting diagrams at all angles to the thoughts behind the photos from the photographer to a snapshot that shows what camera, ISO, shutter speed etc. were used, you will actually have the tools to recreate the ambiance of that photo.

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Editorial Reviews

From the Publisher
"This is the inspirational and practical guide to shooting fashion in a wide range of settings and styles, with emphasis on the use of lighting, rather than digital processing, to create a specific feel and look. The fashion genres of photography is arguably the most challenging and competitive. Also, fashion is the subject that most students want to specialize in.Some of the images in this fully illustrated book you will love more, some maybe less, but all these images have a "spark", something inspirational. This book offers you the techniques that you can use to create your shots."—

"This book is an inspirational and practical guide to shooting fashion in a wide range of styles and settings, with emphasis on the use of lighting, rather than digital processing, to create a specific look and feel. Photography is all about light. Of all the genres of photography, fashion is arguably the most challenging and very competitive. And fashion is the subject that most students want to specialize in. The photography constantly evolving and redefining itself, and inherently more open to experimentation and personal expression than many other genres. Some of the images in this book you will love more, some maybe less, but all of them have a "spark", something that inspires you. This title offers the techniques that you can borrow to create your shots."—

"This book is an asset to any bookshelf but really should be a table book. There are 50 artsy pictures taken by impeccable photographers. The make-up on these models is fabulous, and the clothing creates scenes from different eras, but lighting is the key enabling us to see the beauty. Light creates mood, and fashion photographers are highly skilled at utilizing it - as these pictures expose. This book is an inspirational and practical guide to shooting fashion in a wide range of styles and settings with the emphasis on the use of lighting, rather than digital processing, to create a specific look or feel. Some of the images tap into your creativity, while others may not be for you, but one thing for sure: all of these pictures are exciting and dramatic. It is easy to focus on the eyecatching models, but it's hard to imagine these photos without the exceptionally skilled photographers who control the fashion shoot."—City Book

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Product Details

  • ISBN-13: 9780240817224
  • Publisher: Taylor & Francis
  • Publication date: 5/12/2011
  • Pages: 144
  • Sales rank: 953,555
  • Product dimensions: 9.30 (w) x 10.00 (h) x 0.50 (d)

Meet the Author

Gavin Stoker is a freelance photography journalist, editor, and co-owner of the online buyers guide, and a co-director of creative agency US3 Media. Having spent over a decade working for a number of print and online photography magazines, Gavin has established his reputation as a writer and interviewer, producing features on a wide range of leading international photographers.
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Table of Contents



Lighting kits

Location and studio

Continuous versus flash

Camera connections

Models and makeup


Handbag pose

Lingerie carousel

Blue swimsuits

Jeans kids

Stag chic

Collection cover

Evening dress

Red bikini

Soft seduction

Track kit


Bridal glamour

Pink petites

The red coat

Kitwear women

Bad girl look


Black and white circus


Classic Hollywood

All dressed up.

Only accessories


Queen of the world

March of the babes

Sportman's roar

Look to the future

School Rules!

Super powers

The shape issue

Harsh winter

Country chic

Grunge princess




Dior dress

Project perfume

By the glass

Blue swim cap


Armani man




Gucci dress

Aubade sensation

Dangerous Diesel


Chanel time

Bench mark

Nike plus


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Customer Reviews

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Sort by: Showing 1 Customer Reviews
  • Posted August 27, 2011

    Expected much more...

    I was very disappointed with this book, it starts off by making you feel like a beginners book, explaining what a soft box is, the difference between lighting setups, it even explains in detail what a light stand is and how important it is (made me feel the writer was simply trying to add pages, but a beginner still might appreciate. The explanation of using multiple light sources and such was vague to say the least, but I understand this is not a book that teaches lighting. The opening image which is amazing ends up being this complicated photoshop composition that only long time experts would be able to value. As you move along the images are beautiful until you get into the chapter "location" most of the images here should not be in a fashion photography book, these are day to day images that fill up the rest of the book and the lighting setups are nowhere near informative, there are two views to the lighting setups but not reference to the lighting it self, f-stop difference and settings of the light would have been great. In closing a very disappointing book, mostly because I see the work of many of these photographers on-line and they all have fantastic work, but chose to share many setups that you can get on their blogs for free and with better explanations.

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