BN.com Gift Guide

Lightning in a Bottle: The Proven System to Create New Ideas and Products That Work

Overview

Improve new-product success from 1 in 10 to 1 in 2 with a simple 7-step system.Let's face facts: modern businesses don't know how to create products. "What?" you say, "That's ridiculous." But the truth is, 90% of new products fail in the marketplace. Would you accept 90% failure in any other part of your business?There is a better way.David Minter and Michael Reid know innovation. For more than 25 years, they have contributed to the growth of such companies as Dole, Viacom, Sony and Einstein Bagels. Lightning in ...
See more details below
Available through our Marketplace sellers.
Other sellers (Hardcover)
  • All (14) from $1.99   
  • New (3) from $9.98   
  • Used (11) from $0.00   
Close
Sort by
Page 1 of 1
Showing All
Note: Marketplace items are not eligible for any BN.com coupons and promotions
$9.98
Seller since 2005

Feedback rating:

(332)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

New
2006 Softcover New

Ships from: Portland, OR

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$34.45
Seller since 2014

Feedback rating:

(310)

Condition: New
Brand New Item.

Ships from: Chatham, NJ

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$50.00
Seller since 2014

Feedback rating:

(194)

Condition: New
Brand new.

Ships from: acton, MA

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
Page 1 of 1
Showing All
Close
Sort by
Lightning in a Bottle: The Proven System to Create New Ideas and Products That Work

Available on NOOK devices and apps  
  • NOOK Devices
  • Samsung Galaxy Tab 4 NOOK 7.0
  • Samsung Galaxy Tab 4 NOOK 10.1
  • NOOK HD Tablet
  • NOOK HD+ Tablet
  • NOOK eReaders
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac
  • NOOK for Web

Want a NOOK? Explore Now

NOOK Book (eBook)
$10.49
BN.com price
(Save 29%)$14.95 List Price
This digital version does not exactly match the physical book displayed here.

Overview

Improve new-product success from 1 in 10 to 1 in 2 with a simple 7-step system.Let's face facts: modern businesses don't know how to create products. "What?" you say, "That's ridiculous." But the truth is, 90% of new products fail in the marketplace. Would you accept 90% failure in any other part of your business?There is a better way.David Minter and Michael Reid know innovation. For more than 25 years, they have contributed to the growth of such companies as Dole, Viacom, Sony and Einstein Bagels. Lightning in a Bottle exposes everything wrong with the way modern businesses create products, plus the dirty secrets of the research world, such as:•Why focus groups don't work for new products
•How market segmentation is often a sham
•Why brainstorming is not effective in creating great new productsWith the lies exposed, Lightning in a Bottle presents the right way: Minter and Reid's simple 7-step Idea Engineering system—one that improves new-product success rates from the standard 1 in 10 to 1 in 2 or better. It has been proven time and time again, and it will work for your business. Lightning in a Bottle is the new, must-have system for business leaders. It's simple, it's brilliant, and it works.
Read More Show Less

Editorial Reviews

Chicago Tribune
"
The first 84 pages harpoon the prevalent processes (including brainstorming, focus groups and quantitative consumer research) for generating new ideas that bring new products to market. Rightly so - 9 out of 10 new products fail. With a consistent 90 percent failure rate, you'd hope the "thinkers" would be open to these fresh ideas. Here are a few of them:



Less is more. It's not the number of ideas you have, it's the quality of each. The more ideas you have actually makes it harder to assess the quality of each. Why? There simply isn't enough time, people or money to properly evaluate all of them. As a result, true top-to-bottom development of an idea never really takes place. Internal competition develops, too, as factions promote their ideas.



The fewer people that work on ideas the better. Idea development should apply "Too many cooks spoil the broth.", not "the more the merrier."



Forget market segmentation. There isn't the time, people or the money to effectively develop multiple market segments. Think of it this way: In order to participate in four discrete markets, you have to divide your existing resources four ways. There's no guarantee that one-fourth of your resources will allow you make a dent in any market segment. By concentrating your resources in your core segment, you can make an impact.


-- February 4, 2007
Read More Show Less

Product Details

  • ISBN-13: 9781402207341
  • Publisher: Sourcebooks, Incorporated
  • Publication date: 10/7/2006
  • Edition description: 1ST
  • Pages: 224
  • Product dimensions: 5.50 (w) x 8.00 (h) x 0.80 (d)

Read an Excerpt

This book is about creating and developing ideas that will
drive your business.

Ideas that drive a business are the "lightning in a bottle." It is exciting to be part of the process that comes up with new ideas for products and services, and to execute them successfully. It is thrilling to make an impact with an idea you created. It is the most fun part of business. Nothing else compares.

This book talks about three kinds of ideas that are the heart of business growth:

--Ideas for new products
--New services
--Ideas for new marketing programs

These three fuel American business. Without them, business stagnates and eventually dies. There is nothing as powerful as an idea whose time has come. Consider Blockbuster Video. The advent of the VCR in the early eighties gave birth to a new way of watching movies at home. American households couldn't rent movies fast enough. And Blockbuster couldn't open up stores fast enough-even at the torrid pace of a new store every seventeen hours. When you've got an idea that's working, it is electrifying.

Read More Show Less

Table of Contents

Preface -

1. Lightning in a Bottle -
2. A Blockbuster (Video) Idea -
3. The Problems with How New Products Are Developed Today
4. The Upside-Down Pyramid-Or How Ideas Are Developed in Corporate America
5. Why Nine Out of Ten New Products Fail -
6. How a Good Idea Can Go Bad: The Battle of the Bagel -
7. Top Ten Reasons Ideas Fail -
8. Less Is More -
9. Market Segmentation and Aggregation -
10. The Creative Genius of Ted Turner and Rupert Murdoch -
11. Idea Engineering: Seven Steps -
12. Idea Engineering: Let’s Start a Record Label -
13. Bedrock: It’s More Than Fred & Wilma’s Hometown -
14. What Interviews with Thousands of Consumers Taught Us
15. Don’t Wait for a Miracle -

About the Authors -
Index -

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)