Lights, Camera, Campaign!: Media, Politics, and Political Advertising / Edition 1

Lights, Camera, Campaign!: Media, Politics, and Political Advertising / Edition 1

by David A. Schultz
     
 

ISBN-10: 0820468312

ISBN-13: 9780820468310

Pub. Date: 04/28/2005

Publisher: Peter Lang Publishing Inc.

Television sets the tone for American political advertising through paid advertisements, the nightly news, and even late-night talk shows. This anthology explores the reality of political advertising in the media - the impact of negative ads, what constitutes a good ad, new strategies, ads for specific audiences (different ethnic groups) and campaigns (such as that

Overview

Television sets the tone for American political advertising through paid advertisements, the nightly news, and even late-night talk shows. This anthology explores the reality of political advertising in the media - the impact of negative ads, what constitutes a good ad, new strategies, ads for specific audiences (different ethnic groups) and campaigns (such as that of Arnold Schwarzenegger in California), advertising for ballot initiatives - and examines the role of the news in political campaigns as well as that of politics as entertainment on late-night television. This book will be useful in classes in media and politics, campaigns and elections, and politics and popular culture.

Product Details

ISBN-13:
9780820468310
Publisher:
Peter Lang Publishing Inc.
Publication date:
04/28/2005
Series:
Popular Politics and Governance in Ameri, #11
Edition description:
New Edition
Pages:
322
Product dimensions:
5.90(w) x 8.90(h) x 0.70(d)

Table of Contents

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