Lights, Camera, Campaign!: Media, Politics, and Political Advertising / Edition 1

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Overview

This anthology explores the reality of political advertising in the media - the impact of negative ads, what constitutes a good ad, new strategies, ads for specific audiences (different ethnic groups) and campaigns (such as that of Arnold Schwarzenegger in California), advertising for ballot initiatives - and examines the role of the news in political campaigns as well as that of politics as entertainment on late-night television. This book will be useful in classes in media and politics, campaigns and elections, and politics and popular culture.
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Product Details

  • ISBN-13: 9780820468310
  • Publisher: Lang, Peter Publishing, Incorporated
  • Publication date: 4/28/2005
  • Series: Popular Politics and Governance in Ameri
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 344
  • Product dimensions: 5.90 (w) x 8.90 (h) x 0.70 (d)

Table of Contents

Introduction : selling candidates and soap
1 Creating effective political ads 1
2 Developing "paid media" strategies : media consultants and political advertising 21
3 Two cheers for negative ads 45
4 Can a voter in New York make a candidate lose in California? : an experimental test of the release of early election results on voter turnout 73
5 Packaging the governor : television advertising in the 2000 elections 101
6 Message tailoring in Spanish : courting Latino voters in the 2000 presidential advertising campaign 121
7 The perfect storm of politics : media and advertising during the 2002 U.S. Senate campaign(s) in Minnesota 149
8 Bowling with Erskine and down home with Dole : re-packaging the candidates in the 2002 Senate race in North Carolina 189
9 From saxophones to Schwarzenegger : entertainment politics on late-night television 215
10 Lights, camera, and an action hero! : Arnold Schwarzenegger and the media frenzy in the California recall 239
11 Political advertising in Canada 273
12 Moving voters in the 2000 presidential campaign : local visits, local media 301
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