Lights, Camera, Campaign!: Media, Politics, and Political Advertising
Television sets the tone for American political advertising through paid advertisements, the nightly news, and even late-night talk shows. This anthology explores the reality of political advertising in the media – the impact of negative ads, what constitutes a good ad, new strategies, ads for specific audiences (different ethnic groups) and campaigns (such as that of Arnold Schwarzenegger in California), advertising for ballot initiatives – and examines the role of the news in political campaigns as well as that of politics as entertainment on late-night television. This book will be useful in classes in media and politics, campaigns and elections, and politics and popular culture.
1146655549
Lights, Camera, Campaign!: Media, Politics, and Political Advertising
Television sets the tone for American political advertising through paid advertisements, the nightly news, and even late-night talk shows. This anthology explores the reality of political advertising in the media – the impact of negative ads, what constitutes a good ad, new strategies, ads for specific audiences (different ethnic groups) and campaigns (such as that of Arnold Schwarzenegger in California), advertising for ballot initiatives – and examines the role of the news in political campaigns as well as that of politics as entertainment on late-night television. This book will be useful in classes in media and politics, campaigns and elections, and politics and popular culture.
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Lights, Camera, Campaign!: Media, Politics, and Political Advertising
322
Lights, Camera, Campaign!: Media, Politics, and Political Advertising
322Paperback(New Edition)
$44.00
44.0
In Stock
Product Details
ISBN-13: | 9780820468310 |
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Publisher: | Peter Lang Inc., International Academic Publishers |
Publication date: | 10/11/2004 |
Series: | Popular Politics and Governance in America , #11 |
Edition description: | New Edition |
Pages: | 322 |
Product dimensions: | 5.91(w) x 8.86(h) x (d) |
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