Like No Other Store: The Bloomingdale's Legend and the Revolution in American Marketing

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Editorial Reviews

Library Journal
Traub served as chairman of Bloomingdale's for two eventful decades, helping to transform the formerly dowdy New York department store into the high-profile fashion hub it remains today. In this largely autobiographical book, Traub looks back on the ``Bloomie's'' years. Predictably (and probably justifiably), he takes plenty of credit for the store's many successes but little of the blame for its recent troubles in the wake of Robert Campeau's disastrous 1989 takeover (which ultimately drove the store into bankruptcy and led to Traub's retirement). Although flatly written, the book does have its strengths, particularly the stories of behind-the-scenes deal-making surrounding the Campeau takeover. Also of interest are Traub's thoughts on the art and practice of retail promotion. This book is appropriate for collections in marketing and retail.-- A.G. Wright, Harvard Coll . Lib., Cambridge, Mass.
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Product Details

  • ISBN-13: 9780812919639
  • Publisher: Crown Publishing Group
  • Publication date: 11/9/1993
  • Edition description: 1st ed
  • Pages: 428

Table of Contents

Pt. 1 The Education of a Merchant
1 From the Bronx to Bloomingdale's 3
Pt. 2 Becoming Bloomingdale's
2 The Way It Was 35
3 The Way We Live 65
4 The Way We Look 83
Pt. 3 Let's Go to Bloomingdale's
5 Selling the Store 113
6 What You See 135
7 The Ultimate Fantasy 153
8 The Dream Factory 179
9 The Ralph Lauren No One Knows 205
10 Taking Bloomingdale's to the Top 231
Pt. 4 Buying Bloomingdale's
11 The Deal 263
12 Life with Campeau 287
13 The Price of Campeau 325
Pt. 5 Bloomingdale's and Beyond
14 Leaving Bloomingdale's 349
15 A Second Career 367
16 The Future of Retailing 379
A Personal Afterword 397
Further Acknowledgments 405
The Bloomingdale's Alumni Club 411
Country Promotions 413
Index 415
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