Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver

Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver

Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver

Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver

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Overview

Dave Kerpen’s follow-up to his bestselling Likeable Social Media gives business owners and marketers time-tested strategies for growing revenue

Likeable Business lays out the eleven strategies small- and mid-sized companies can use to leverage likeability to increase profits and spur growth. Kerpen explains how to ensure that every aspect of a business communicates transparency, accountability, responsiveness, and authenticity—which customers find more likeable than traditional marketing campaigns.

Dave Kerpen is cofounder and CEO of the marketing firm Likeable Media. He has won three WOMMY awards from WOMMA for excellence in word-of-mouth marketing.

Dave Kerpen is the CEO of Likeable Media, a social media and word of mouth marketing firm and author of the New York Times bestselling book Likeable Social Media. Dave is one of the leading experts on social media and Facebook marketing.


Product Details

ISBN-13: 9780071800471
Publisher: McGraw Hill LLC
Publication date: 11/02/2012
Pages: 240
Product dimensions: 5.90(w) x 8.90(h) x 0.40(d)

About the Author

Dave Kerpen is the CEO of Likeable Media, a social media and word of mouth marketing firm and author of the New York Times bestselling book Likeable Social Media. Dave is one of the leading experts on social media and Facebook marketing. Likeable was named one of the best places to work in New York City by Crain's in 2012

Table of Contents

Acknowledgments ix

Introduction 1

Chapter 1 Listening: One Mouth, Two Ears, Many Opportunities 13

Chapter 2 Storytelling: Tell, Don't Sell 29

Chapter 3 Authenticity: Just Be Yourself 47

Chapter 4 Transparency: The Truth Shall Set You Free 63

Chapter 5 Team Playing: There's No "I" in Team (or Culture) 79

Chapter 6 Responsiveness: Taking Listening One Step Further 97

Chapter 7 Adaptability: Change or Perish 117

Chapter 8 Passion: Love the Work You're With 135

Chapter 9 Surprise and Delight: Every Mistake Is an Opportunity 153

Chapter 10 Simplicity 169

Chapter 11 Gratefulness: The ROI of "Thank You" 183

Conclusion 201

Appendix 203

Notes 209

Index 213

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