Linear Algebra Demystified / Edition 1

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Taught at junior level math courses at every university, Linear Algebra is essential for students in almost every technical and analytic discipline.
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What People Are Saying

Neil Rackham
If you can't generate a solid flow of good leads, your sales force - and your company - will fail. Yet, for most organizations, lead generation is a hit-or-miss affair. In this well written book you'll find practical and useful tools for building your sales and marketing efforts into a powerful system to generate high quality leads.
—(Neil Rackham, author of SPIN Selling)
Anthony Parinello
Read this book and take the complexities out of your lead gen activities!
—(Anthony Parinello author, Getting to VITO, the Very Important Top Officer)
Jeffrey J. Fox
Leads are the lifeblood of selling. This book is the lifeblood of lead generation.
—(Jeffrey J. Fox, best selling author of Secrets of Great Rainmakers)
Mike Bosworth
Brian Carroll "gets" that marketing and sales must have a common definition of a lead and a "sales-ready" lead is a targeted decision maker who is curious how you have helped someone with the same job title in the same industry achieve a goal or solve a problem.
—(Mike Bosworth, author of Solution Selling and coauthor of CustomerCentric Selling)
Philip Kotler Ph.D
Philip Kotler, Ph.D., S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management/Northwestern University
Carroll has provided a very helpful book for companies that are involved in complex sales. Too many marketing departments provide the sales force with a high number of leads but not with a high number of quality leads. Carroll provides many ideas and lists to help companies improve, manage, and measure their lead generation performance. He does an excellent job of describing the use of the major contact tools for lead generation and nurturing.
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Product Details

  • ISBN-13: 9780071465793
  • Publisher: McGraw-Hill Professional Publishing
  • Publication date: 10/28/2005
  • Series: Demystified Series
  • Edition number: 1
  • Pages: 255
  • Sales rank: 966,239
  • Product dimensions: 7.30 (w) x 9.30 (h) x 0.48 (d)

Meet the Author

David McMahon works as a researcher at a National Laboratory, a Department of Energy facility. His research involves work on nuclear fusion and the design of nuclear-powered spacecraft. He has a master's degree in physics and a bachelor's in applied mathematics, both from the University of New Mexico at Albuquerque. He is currently doing research for a doctorate in theoretical physics in the areas of quantum field theory and the use of general relativity. Mr. McMahon is a published author. Previous work includes two books on computer programming: Rapid Application Development with Visual Basic 6 and Rapid Application Development with Visual C ++. He also wrote Quantum Mechanics Demystified, Relativity Demystified, and was a contributing writer to Ace the Technical Interview.

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Table of Contents

Ch. 1 Essential lead generation 3
Ch. 2 Marketing and sales : one team in the complex sale 13
Ch. 3 Defining your best lead 25
Ch. 4 Lead generation ROI depends on data quality 41
Ch. 5 The value of proposition 53
Ch. 6 Building the lead generation plan - critical success factors 69
Ch. 7 Synergies in tactics 79
Ch. 8 The phone 87
Ch. 9 E-mailing with credibility 99
Ch. 10 Public relations and lead generation 107
Ch. 11 Event marketing 115
Ch. 12 Lead generation on the Web 127
Ch. 13 Lead generation and direct mail 139
Ch. 14 Lead generation and referrals 145
Ch. 15 Blogs, podcasting, and the brave new world of lead generation 151
Ch. 16 Working with your leads 159
Ch. 17 ROI measurement and metrics 167
Ch. 18 Lead nurturing 181
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Customer Reviews

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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted October 3, 2006

    Not Ready for Print

    The approach taken by the author is good, but something must have gone wrong in the review process. Many of the examples are solved incorrectly in the book. Also, there are a lot of typos and some paragraphs are out of place. There is also a lot of repetition of very simple processes such as manipulation of rows to solve matrices. Some of this space would have been better used to give a fuller explanation of some of the more complex operations that the book presents. I can make more detailed comments to the author and/or publisher for the purpose of improving the next edition. I was able to get a pretty good bit of information out of the book, but it did require a math background due to the apparent editing problems.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
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