Link Out: How to Turn Your Network into a Chain of Lasting Connections

Overview

In today's competitive market, the typical ways ofnetworking don't serve the purpose of building strong, long-termconnections. You have to build collaborative relationships that arememorable and influence others to help you in achieving your goals.What is the first step to connecting with the right person? It'snot simply passing along a business card or prattling on aboutyourself—it is listening to what the other person has tosay.

Link Out is filled with strategies that can ...

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Overview

In today's competitive market, the typical ways ofnetworking don't serve the purpose of building strong, long-termconnections. You have to build collaborative relationships that arememorable and influence others to help you in achieving your goals.What is the first step to connecting with the right person? It'snot simply passing along a business card or prattling on aboutyourself—it is listening to what the other person has tosay.

Link Out is filled with strategies that can turnstrangers into connections that can change your career or business.This step-by-step process will help you build a supportiveentourage of people who share advice and resources, connect youwith the right people, and show you how to stay ahead of the curve.Discover how you can achieve goals from the simple to the complexwith an army of supportive warriors on your behalf.

Link Out offers proven networking advice to achievelifetime professional success, including:

  • How to ensure that potential entourage members perceive youpositively
  • A tracking process that enables accountability
  • How to express a vision and goals through your personalbrand
  • How to transform brief connections into relationships thatproduce valuable introductions and referrals
  • How engaging potential clients in a discussion about howthey can better their own business can lead to higher clientconversion rates
  • The golden rules of entourage etiquette

Prepare to grow your career, start a new venture, and meettoday's challenge. delivers an entourage of people willing andeager to make introductions, connections, andreferrals—propelling your resum?? or business to the top ofthe heap.

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Product Details

  • ISBN-13: 9781118380581
  • Publisher: Wiley
  • Publication date: 1/29/2013
  • Edition number: 1
  • Pages: 192
  • Sales rank: 400,093
  • Product dimensions: 5.80 (w) x 8.60 (h) x 0.80 (d)

Meet the Author

LESLIE GROSSMAN is the Chief Connections Officer (CCO) ofCojourneo.com and a leadership consultant and speaker. In 2002,Grossman cofounded, with Andrea March, Women's Leadership Exchange(WLE) as a multimedia communications program with conferencesaround the country to address the needs of professional women andbusiness owners. Prior to launching Women's Leadership Exchange,Grossman founded and led Communications/Marketing Action, Inc.(CMA), creating public relations and integrated marketing programsfor a broad spectrum of industries.

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Table of Contents

Acknowledgments ix

Introduction 1

1 Everyone Needs an Entourage 15

2 The Foundation for Attracting Your Entourage 29

3 Recruit Your Entourage 43

4 Communication 2.0 67

5 Entourage Etiquette 83

6 Linking Out with Social Media 93

7 Launching or Reigniting Your Career 111

8 Grow Your Business and Your Sales by Linking Out 131

9 Clear the Accountability Hurdle and Grow Your Entourage 145

10 Pay It Forward 157

About the Author 163

Index 165

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