Link Out: How to Turn Your Network into a Chain of Lasting Connections [NOOK Book]

Overview

In today's competitive market, the typical ways of networking don't serve the purpose of building strong, long-term connections. You have to build collaborative relationships that are memorable and influence others to help you in achieving your goals. What is the first step to connecting with the right person? It's not simply passing along a business card or prattling on about yourself—it is listening to what the other person has to say.

Link Out is filled with strategies that ...

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Link Out: How to Turn Your Network into a Chain of Lasting Connections

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Overview

In today's competitive market, the typical ways of networking don't serve the purpose of building strong, long-term connections. You have to build collaborative relationships that are memorable and influence others to help you in achieving your goals. What is the first step to connecting with the right person? It's not simply passing along a business card or prattling on about yourself—it is listening to what the other person has to say.

Link Out is filled with strategies that can turn strangers into connections that can change your career or business. This step-by-step process will help you build a supportive entourage of people who share advice and resources, connect you with the right people, and show you how to stay ahead of the curve. Discover how you can achieve goals from the simple to the complex with an army of supportive warriors on your behalf.

Link Out offers proven networking advice to achieve lifetime professional success, including:

  • How to ensure that potential entourage members perceive you positively
  • A tracking process that enables accountability
  • How to express a vision and goals through your personal brand
  • How to transform brief connections into relationships that produce valuable introductions and referrals
  • How engaging potential clients in a discussion about how they can better their own business can lead to higher client conversion rates
  • The golden rules of entourage etiquette

Prepare to grow your career, start a new venture, and meet today's challenge. delivers an entourage of people willing and eager to make introductions, connections, and referrals—propelling your resum?? or business to the top of the heap.

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Product Details

  • ISBN-13: 9781118417324
  • Publisher: Wiley
  • Publication date: 12/31/2012
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 192
  • File size: 466 KB

Meet the Author

LESLIE GROSSMAN is the Chief Connections Officer (CCO) of Cojourneo.com and a leadership consultant and speaker. In 2002, Grossman cofounded, with Andrea March, Women's Leadership Exchange (WLE) as a multimedia communications program with conferences around the country to address the needs of professional women and business owners. Prior to launching Women's Leadership Exchange, Grossman founded and led Communications/Marketing Action, Inc. (CMA), creating public relations and integrated marketing programs for a broad spectrum of industries.

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Table of Contents

Acknowledgments ix

Introduction 1

1 Everyone Needs an Entourage 15

2 The Foundation for Attracting Your Entourage 29

3 Recruit Your Entourage 43

4 Communication 2.0 67

5 Entourage Etiquette 83

6 Linking Out with Social Media 93

7 Launching or Reigniting Your Career 111

8 Grow Your Business and Your Sales by Linking Out 131

9 Clear the Accountability Hurdle and Grow Your Entourage 145

10 Pay It Forward 157

About the Author 163

Index 165

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