Linked: How Everything Is Connected to Everything Else and What It Means for Business, Science, and Everyday Life

Linked: How Everything Is Connected to Everything Else and What It Means for Business, Science, and Everyday Life

by Albert-Laszlo Barabasi
     
 

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A cocktail party? A terrorist cell? Ancient bacteria? An international conglomerate?

All are networks, and all are a part of a surprising scientific revolution. Albert-László Barabási, the nation’s foremost expert in the new science of networks and author of Bursts, takes us on an intellectual adventure to prove that social networks,

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Overview

A cocktail party? A terrorist cell? Ancient bacteria? An international conglomerate?

All are networks, and all are a part of a surprising scientific revolution. Albert-László Barabási, the nation’s foremost expert in the new science of networks and author of Bursts, takes us on an intellectual adventure to prove that social networks, corporations, and living organisms are more similar than previously thought. Grasping a full understanding of network science will someday allow us to design blue-chip businesses, stop the outbreak of deadly diseases, and influence the exchange of ideas and information. Just as James Gleick and the Erdos–Rényi model brought the discovery of chaos theory to the general public, Linked tells the story of the true science of the future and of experiments in statistical mechanics on the internet, all vital parts of what would eventually be called the Barabási–Albert model.

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Editorial Reviews

A timely book.
Donald Kennedy
A sweeping look at a new and exciting science.
Science Magazine
Rain
Truly fascinating...Linked is a richly connected book.
Nature
The work is presented in a highly digestible form...Interesting and informative...(an extremely valuable contribution to the popular-science literature.
Washington Post
A lively look at networks through time.
New Scientist
Enlightening...[An] extremely well-written entertaining account aimed at the intelligent lay audience.
Seattle Times
[Rheingold] paints an excellent picture of a range of transformative technologies.
Washington Monthly
Barabasi's research has some profound implications...An important guidebook.
Time Out New York
Captivating...Linked is a playful, even exuberant romp through an exciting new field.
New York Times
Well written...an intellectual detective journey.
Christian Science Monitor
A pleasure to read.
Detroit Free Press
Linked is the best choice for the layperson,because [Barabasi] minimizes the math and writes elegantly.
Washington Business Forward
Grounded in research...[ Smart Mobs is] well-written and concise and will leave you feeling a little more connected yourself.
Network World
Time spent reading [Linked] will be among the most entertaining, mind-expanding, and thought-provoking hours you'll spend.
Nature Immunology
An engaging voyage into the realm of networks.
Publishers Weekly
Information, disease, knowledge and just about everything else is disseminated through a complex series of networks made up of interconnected hubs, argues University of Notre Dame physics professor Barab si. These networks are replicated in every facet of human life: "There is a path between any two neurons in our brain, between any two companies in the world, between any two chemicals in our body. Nothing is excluded from this highly interconnected web of life." In accessible prose, Barab si guides readers through the mathematical foundation of these networks. He shows how they operate on the Power Law, the notion that "a few large events carry most of the action." The Web, for example, is "dominated by a few very highly connected nodes, or hubs... such as Yahoo! or Amazon.com." Barab si notes that "the fittest node will inevitably grow to become the biggest hub." The elegance and efficiency of these structures also makes them easy to infiltrate and sabotage; Barab si looks at modern society's vulnerability to terrorism, and at the networks formed by terrorist groups themselves. The book also gives readers a historical overview on the study of networks, which goes back to 18th-century Swiss mathematician Leonhard Euler and includes the well-known "six degrees phenomenon" developed in 1967 by sociology professor Stanley Milgram. The book may remind readers of Steven Johnson's Emergence and with its emphasis on the mathematical underpinnings of social behavior Malcolm Gladwell's The Tipping Point (which Barab si discusses); those who haven't yet had their fill of this new subgenre should be interested in Barab si's lively and ambitious account. (June) Copyright 2002 Cahners Business Information.

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Product Details

ISBN-13:
9780452284395
Publisher:
Penguin Group (USA)
Publication date:
04/15/2003
Edition description:
Reissue
Pages:
304
Product dimensions:
5.58(w) x 8.52(h) x 0.69(d)
Age Range:
18 Years

Read an Excerpt

This book has a simple message: think networks. It is about how networks emerge, what they look like, and how they evolve. It aims to develop a web-based view of nature, society, and technology, providing a unified framework to better understand issues ranging from the vulnerability of the Internet to the spread of diseases. Networks are present everywhere. All we need is an eye for them...We will see the challenges doctors face when they attempt to cure a disease by focusing on a single molecule or gene, disregarding the complex interconnected nature of the living matter. We will see that hackers are not alone in attacking networks: we all play Goliath, firing shots at a fragile ecological network that, without further support, could soon replicate our worst nightmares by turning us into an isolated group of species...Linked is meant to be an eye-opening trip that challenges you to walk across disciplines by stepping out of the box of reductionism. It is an invitation to explore link by link the next scientific revolution: the new science of networks.

What People are saying about this

From the Publisher

"A sweeping look at a new and exciting science." —Donald Kennedy, Editor-in-Chief, Science Magazine

"Captivating…Linked is a playful, even exuberant romp through an exciting new field." —Time Out New York

Donald Kennedy
A sweeping look at a new and exciting science.
Science Magazine

Meet the Author


Albert-László Barabási is a pioneer of real-world network theory and author of the bestseller, Linked: How Everything is Connected to Everything Else and What It Means for Business, Science, and Everyday Life. At 32, he was the youngest professor to be named the Emil T. Hofmann Professor of Physics at the University of Notre Dame and has won numerous awards for his work, including the FEBS Anniversary Prize for Systems Biology and the John von Neumann Medal for outstanding achievements. He currently lives in Boston and is Distinguished Professor and Director of the Center for Network Science at Northeastern University.

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