The Linked Photographers' Guide to Online Marketing and Social Media / Edition 1

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"The Linked Photographer's Guide to Online Marketing and Social Networking" is a complete resource for photographers looking to improve their business through social media. This book provides a step-by-step process for getting a photographer's business online, and acts as a reference guide for the variety of online marketing options on the web. This one-of-a-kind guide is the key to making social media work for the photographer to improve their business!
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Product Details

  • ISBN-13: 9781435455085
  • Publisher: Cengage Learning
  • Publication date: 4/23/2010
  • Edition number: 1
  • Pages: 400
  • Product dimensions: 7.30 (w) x 9.00 (h) x 1.20 (d)

Meet the Author

Lindsay Adler is a professional portrait and fashion photographer. She is passionate about photography and enjoys creating surreal fashion editorials that allow her to take her dreams and fantasies and turn them into beautiful realities. Lindsay spends the majority of her time working on fashion editorials, running a portrait studio, and writing articles for a variety of publications. She is a regular contributor to "Popular Photography," "Shutterbug Magazine" and "Apogee Photo." Lindsay also teaches photography workshops and lectures at professional photography organizations, photo conferences and other international photo events. She has photographed in more than two dozen countries. Over the years, Lindsay has received many awards for her photography including Hearst awards for photojournalism and College Photographer of the Year awards for her fashion work. She has received honors or scholarships from the North American Nature Photography Association (NANPA), New York Women in Communications (NYWICI), and Syracuse University where she received her college degree.

Rosh Sillars is a photojournalist, magazine, and corporate photographer. He specializes in capturing images that tell a story, evoke an emotion or represent the subject in its natural context. Rosh is the owner of the creative representation firm, The Rosh Group, Inc., a firm representing commercial photographers and creative talent to the corporate and advertising communities. He contributes regularly as a staff and free-lance photographer for a number of newspapers and magazines and is the photojournalism instructor for Wayne State University, Detroit Michigan and photography instructor at University of Detroit Mercy. Rosh also serves on the board and is a past president of the Michigan Chapter of the American Society of Media Photographers. Throughout his 20 year career as a photographer, Rosh has photographed presidents, pro and amateur athletes, pop stars and local heroes and has earned numerous awards and accolades for his photography. In 2006 he was named Michigan Meetings and Events Magazine "Best Of" event photographer.

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Table of Contents

PART 1: INTRO. Social Networking. The current state of social networking. How to apply social networking to your business. PART 2: HOW TO. Basics: Getting started online. Website. Sign up on Social Networks. PART 3: BEST PRACTICES. Social media (Community Building, etc). Blogging. Flickr. Twitter (tweet up). Facebook. Tumblr. YouTube. Vimeo. LinkedIn. Myspace. PART 4: REFERENCE. Social Networking Sites. Tools for social networks. PrintCasting. Forums. Twitter lists (who to follow). Blogs/RSS (who to read/follow). Slideshows. Selling Photos. Directories. Email Marketing. Reference websites. Wordpress. Livestreaming.
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Customer Reviews

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  • Posted June 18, 2014

    If you don't have a social media presence you are not in business.

    This book covers lots of the social media platforms and your potential client base. (not talking about your website or your blog, those are must haves) The authors give the pros and cons of each platform. The authors tell what social media has done for them in business (dollars). Then the book concludes with various photographers telling their experience (increased business) with the various social media platforms. I found this book a real eye opener. The book is about 3 years old, so social media has moved even farther along.

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  • Anonymous

    Posted September 6, 2013

    For any photographer wanting to grow their business using SEO an

    For any photographer wanting to grow their business using SEO and integrated media, this book has great, easy to understand tools. Highly recommend!

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    Posted November 30, 2012

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