Listening to Your Donors

Overview

What do your donors need? How can you win their support? For the nonprofit seeking to improve programs and increase fundraising, this book provides a step-by-step guide to listening to the needs of your donors through effective survey research. Bruce Campbell draws from over fifteen years of professional experience and real-life examples to provide many of the research tools that a nonprofit needs. He explains how to design questionnaires, select sample populations, create focus groups, analyze survey results, ...

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Overview

What do your donors need? How can you win their support? For the nonprofit seeking to improve programs and increase fundraising, this book provides a step-by-step guide to listening to the needs of your donors through effective survey research. Bruce Campbell draws from over fifteen years of professional experience and real-life examples to provide many of the research tools that a nonprofit needs. He explains how to design questionnaires, select sample populations, create focus groups, analyze survey results, and much more. Throughout the book, there are tables, action steps, and sample questionnaires to help tailor your donor research to the organization's mission and goals. With the right approach, your nonprofit can not only build donor relations but also expand its resources. Listening to Your Donors is an essential tool for nonprofit executives involved with fundraising, communications, marketing, or public relations.

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Editorial Reviews

Booknews
A marketing research and fundraising consultant for nonprofits offers guidance on winning the support of donors by listening to their needs through thoughtful survey research. Covers a range of practical matters from designing questionnaires to analyzing survey results. Includes ample tables, sample questionnaires, and other tools. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

Meet the Author

BRUCE CAMPBELL is the founder and president of Campbell Research, a consulting firm that provides nonprofits with marketing research and fundraising analysis. His firm has served such nationwide organizations as Alzheimer's Association, Illinois; The American Bible Society, New York; Project Hope, Virginia; National Easter Seals, Illinois; and Save the Children, Connecticut. He is editor and publisher of DonorSpeak, a monthly newsletter created to help nonprofits obtain accurate feedback from their constituents. He has written for such publications as The NonProfit Times, The Religious Broadcaster, and Fundraising Management Magazine.

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Table of Contents

Figures, Tables, and Exhibits
Preface
The Author
Introduction: How Nonprofits Can Improve Donor Bonding and Increase Income Through Market Research 1
1 Understanding the Many Different Ways to Listen to Your Donors 11
2 An Overview of the Survey Process 18
3 Designing Survey Research 28
4 Designing the Questionnaire 49
5 Designing Individual Questions 71
6 Putting It All Together 81
7 Administering the Survey 109
8 Analyzing the Survey Results 122
9 Preparing an Effective Survey Report 136
Conclusion 151
Resource A: Glossary 155
Resource B Exploring Advanced Analyses and What They Can Do for Your Nonprofit 161
Resource C When and How to Use a Professional Researcher 179
Resource D The Nonprofit Researcher's Toolkit 187
Resource E Organizations Helpful to Nonprofit Researchers 207
Index 211
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