Listening to Your Donors

Overview

What do your donors need? How can you win their support? For thenonprofit seeking to improve programs and increase fundraising,this book provides a step-by-step guide to listening to the needsof your donors through effective survey research. Bruce Campbelldraws from over fifteen years of professional experience andreal-life examples to provide many of the research tools that anonprofit needs. He explains how to design questionnaires, selectsample populations, create focus groups, analyze survey results,and much ...

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Overview

What do your donors need? How can you win their support? For thenonprofit seeking to improve programs and increase fundraising,this book provides a step-by-step guide to listening to the needsof your donors through effective survey research. Bruce Campbelldraws from over fifteen years of professional experience andreal-life examples to provide many of the research tools that anonprofit needs. He explains how to design questionnaires, selectsample populations, create focus groups, analyze survey results,and much more. Throughout the book, there are tables, action steps,and sample questionnaires to help tailor your donor research to theorganization's mission and goals. With the right approach, yournonprofit can not only build donor relations but also expand itsresources. Listening to Your Donors is an essential tool fornonprofit executives involved with fundraising, communications,marketing, or public relations.[BACK JACKET]"This practical,thorough book on conducting effective market research comes fromthe person who has more professional experience listening to donorsthan anyone I know. Bruce Campbell has written a book that will bea very helpful resource for fundraisers and nonprofit executiveswho want to understand their donors and communicate with themprofitably."—Christopher Cleghorn, executive vice presidentfor database enterprises, Easter Seals"I've been waiting for thisbook for a long time. Finally, Bruce Campbell guides us through themysteries and the mumbo-jumbo of survey research and statisticalanalysis. If you want to understand why your donors aren't givingas much as you think they should—and if you're looking forways to persuade them to increase their giving—thisoutstanding book will tell you how."—Mal Warwick, chairman ofMal Warwick & Associates, Inc., and author of The FiveStrategies for Fundraising Success"It is critical to the growth ofany nonprofit that it learn who its don

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Editorial Reviews

From the Publisher
"This practical, thorough book on conducting effective marketresearch comes from the person who has more professional experiencelistening to donors than anyone I know. Bruce Campbell has writtena book that will be a very helpful resource for fundraisers andnonprofit executives who want to understand their donors andcommunicate with them profitably." (Christopher Cleghorn, executivevice president for database enterprises, Easter Seals)

"I've been waiting for this book for a long time. Finally, BruceCampbell guides us through the mysteries and the mumbo-jumbo ofsurvey research and statistical analysis. If you want to understandwhy your donors aren't giving as much as you think they should—andif you're looking for ways to persuade them to increase theirgiving—this outstanding book will tell you how." (Mal Warwick,chairman of Mal Warwick & Associates, Inc., and author of TheFive Strategies for Fundraising Success)

"It is critical to the growth of any nonprofit that it learn whoits donors are, what attitudes they hold, and how to motivate them.This book, based on Bruce Campbell's years of hands-on experiencewith a score of successful nonprofits, is full of solid directionregarding how nonprofits can better listen to their donors andother constituents toward this end." (Martin Lonsdale, vicepresident of marketing, World Vision)

"With laser-like efficiency, Bruce Campbell applies the highlyfocused approach of a researcher to the tailored needs of nonprofitdecision makers. He has compiled years of valuable experience intothis handy book on tapping into the heart and soul of donors. Nononprofit manager should go without it." (E. Dale Berkey,president, Berkey Brendel Sheline)

Booknews
A marketing research and fundraising consultant for nonprofits offers guidance on winning the support of donors by listening to their needs through thoughtful survey research. Covers a range of practical matters from designing questionnaires to analyzing survey results. Includes ample tables, sample questionnaires, and other tools. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

Meet the Author

BRUCE CAMPBELL is the founder and president of Campbell Research, a consulting firm that provides nonprofits with marketing research and fundraising analysis. His firm has served such nationwide organizations as Alzheimer's Association, Illinois; The American Bible Society, New York; Project Hope, Virginia; National Easter Seals, Illinois; and Save the Children, Connecticut. He is editor and publisher of DonorSpeak, a monthly newsletter created to help nonprofits obtain accurate feedback from their constituents. He has written for such publications as The NonProfit Times, The Religious Broadcaster, and Fundraising Management Magazine.

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Table of Contents

Introduction: How Nonprofits Can Improve Donor Bonding and IncreaseIncome Through Market Research.

Understanding the Many Different Ways to Listen to YourDonors.

An Overview of the Survey Process.

Designing Survey Research.

Designing the Questionnaire.

Designing Individual Questions.

Putting it All Together.

Administering the Survey.

Analyzing the Survey Results.

Preparing an Effective Survey Report.

The Nonprofit Researcher's Toolbox.

Conclusion.

Resource 1: When and How to use a Professional Researcher.

Resource 2: The Nonprofit Researcher's Toolkit.

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