Little Book of Big Packaging Ideas (PagePerfect NOOK Book)

Little Book of Big Packaging Ideas (PagePerfect NOOK Book)

by Catharine Fishel
     
 

View All Available Formats & Editions

A volume "packed" with insight and ideas

The packaging industry is more competitive every day so creating a new package that is innovative, adds value, and makes a connection with the consumer is a challenge often met with limited success. Dynamic and unusual package designs can really make a statement in overcrowded markets.

What makes a package successful

Overview

A volume "packed" with insight and ideas

The packaging industry is more competitive every day so creating a new package that is innovative, adds value, and makes a connection with the consumer is a challenge often met with limited success. Dynamic and unusual package designs can really make a statement in overcrowded markets.

What makes a package successful? How do designers find the inspiration and execute the designs that really work? This compendium of package design answers all that and more. The content covers inspiration, process, design research, working with clients, planning, and execution of some of the most effective packages on the market today. Insight from top packaging designers worldwide is provided on pages that are packed with images of great designs. Unlike most packaging books, this volume is stuffed with content in a compact, portable, and easy-to-use format

Product Details

ISBN-13:
9781616736453
Publisher:
Rockport Publishers
Publication date:
03/01/2007
Sold by:
Barnes & Noble
Format:
NOOK Book
File size:
36 MB
Note:
This product may take a few minutes to download.

Meet the Author

Catharine Fishel specializes in working with and writing about designers and related industries. She is editor of the website www.LogoLounge.com and is the author of many books about design, including Redesigning Identity, The Perfect Package, Designing for Children, LogoLounge I, LogoLounge II, LogoLounge III, LogoLounge IV, Inside the Business of Graphic Design, and How to Grow as a Graphic Designer.

Stacey King Gordon is a writer who helped found Professional Jeweler magazine and authored Magazine Design That Works. She is also a frequent contributor to HOW and I.D. magazines. She lives in Oakland, California.

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >