Little Book of Business Wisdom: Rules of Success from More Than 50 Business Legends

Overview

Henry Ford, Andrew Carnegie, David Ogilvy, Michael Dell-imaginethat the world's greatest business leaders, past and present, werethere to coach you whenever you faced a crucial business decision.They are, in The Little Book of Business Wisdom. In this uniqueresource, the most brilliant and successful managers, leaders,investors, entrepreneurs, and CEOs of all time offer tips, advice,and rules on how to get ahead and how to succeed in business.

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Overview

Henry Ford, Andrew Carnegie, David Ogilvy, Michael Dell-imaginethat the world's greatest business leaders, past and present, werethere to coach you whenever you faced a crucial business decision.They are, in The Little Book of Business Wisdom. In this uniqueresource, the most brilliant and successful managers, leaders,investors, entrepreneurs, and CEOs of all time offer tips, advice,and rules on how to get ahead and how to succeed in business.

The Little Book of Business Wisdom brings together the speeches andwritings of more than fifty business giants and presents theirideas and management secrets in their own words. These world-classleaders offer a range of practical advice on management andleadership, personal advancement, and accomplishing businessobjectives. You'll hear from Bill Gates on the "New Rules for theAge of Information," Thomas J. Watson Jr. on creating a corporateculture, and Lillian Vernon on how to succeed as an entrepreneur.P. T. Barnum shares his "Rules for Success in Business"; WarrenBuffett imparts the investment principles that made him amultibillionaire; and Charles Wang lays out "Seven Steps to Beingthe Best." These are just a few of the major figures who revealfascinating details of their characters and personalities as theyeducate, enlighten, and entertain you with their often surprisingviews on the most compelling issues that arise in every corner ofthe business world.

For easy reference, these essays and speeches are organized intoeight categories, each of which highlights a certain aspect ofbusiness life. These include "Management Principles," "LeadershipSecrets," "Qualities for Personal Advancement," "Wall StreetWizards," "Gunslingers and the Entrepreneurial Drive," "The Gurus,"Builders of Culture," and "Maxims for Life." Each essay ispreceded by a brief introduction that places it in historicalperspective and offers interesting and insightful information aboutthe author's life and career. Highlighted passages call yourattention to each author's most pithy, profound, or quirkyideas.

Offering timeless wisdom and practical advice from the mostsuccessful business managers ever, The Little Book of BusinessWisdom is must reading for managers at every level, from the juniorexecutive cubicle to the presidential suite.

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Editorial Reviews

From the Publisher
The Cutting Edge
The most successful business people are often also the busiest,acknowledges Peter Krass, a regular contributor to Investor'sBusiness Daily and editor of the Book of Wisdom series. Therefore,he offers The Little book of Business Wisdom: Rules of Success fromMore Than 50 Business Legends. The advice is varied and oftencontradictory, but provides readers with a smorgasbord of ideas.From Lee Iacocca's guidelines for CEOs ("Make sure you'remaximizing earnings today") to Lillian Vernon's questions forwould-be entrepreneurs ("Are you prepared to work extremelyhard?"), the advice is succinct but rarely simplistic.

—Publishers Weekly October 30, 2000

Booknews
Brief essays from 57 business leaders describe their theories of success. A sampling of contributions includes Lee Iacocca on management, Dale Carnegie on leadership, Charles Schwab on mutual funds, Mary Kay Ash on treating people fairly, P.T. Barnum on entrepreneurship, and Benjamin Franklin's . Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9780471369790
  • Publisher: Wiley
  • Publication date: 10/28/2000
  • Series: Book of Business Wisdom Series
  • Edition number: 1
  • Pages: 256
  • Product dimensions: 5.61 (w) x 7.93 (h) x 0.99 (d)

Meet the Author

PETER KRASS, a freelance writer and editor who lives in New Hampshire, is the editor of all six volumes in Wiley's Book of Wisdom Series. Other titles in the series include The Book of Business Wisdom: Classic Writings by the Legends of Commerce and Industry; The Book of Leadership Wisdom: Classic Writings by Legendary Business Leaders; The Book of Investing Wisdom: Classic Writings by Great Stock-Pickers and Legends of Wall Street; The Book of Entrepreneurs' Wisdom: Classic Writings by Legendary Entrepreneurs; and The Book of Management Wisdom: Classic Writings by Legendary Managers. He has contributed extensively to Investor's Business Daily.

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Table of Contents

Partial table of contents:

MANAGEMENT PRINCIPLES.

Lee Iacocca: My Little Commandments of Management.

Bill Gates: New Rules for the Age of Information.

LEADERSHIP SECRETS.

T. Boone Pickens: The Art of Leadership.

John F. Welch, Jr.: Leading a Revolution.

QUALITIES FOR PERSONAL ADVANCEMENT.

David Ogilvy: Qualities I Admire.

Andrew Carnegie: The Road to Business Success.

John H. Johnson: How to Sell Anything in Five Minutes orLess.

WALL STREET WIZARDS.

Warren E. Buffett: Investment Principles.

Sir John M. Templeton: Time-Tested Maxims of the TempletonTouch.

Bernard M. Baruch: My Investment Philosophy.

GUNSLINGERS AND THE ENTREPRENEURIAL DRIVE.

J. Paul Getty: You Can Make a Million Today.

E. W. Scripps: Some Outlandish Rules for Making Money.

THE GURUS.

Warren Bennis: Five Key Skills.

Dale Carnegie: Be a Leader.

BUILDERS OF CULTURE.

Ben Cohen and Jerry Greenfield: Our Aspirations.

Howard M. Schultz: Starbucks Mission Statement.

MAXIMS FOR LIFE.

Al Neuharth: An S.O.B.'s Ten Secrets to Success.

Kemmons Wilson: Twenty Tips for Success.

Acknowledgments.

Credits and Sources.

Indexes.

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