The Little Book of Common Sense Investing: The Only Way to Guarantee Your Fair Share of Stock Market Returns

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Overview

Praise for The Little Book of Common Sense Investing

"A low-cost index fund is the most sensible equity investment for the greatmajority of investors. My mentor, Ben Graham, took this position manyyears ago, and everything I have seen since convinces me of its truth.In this book, Jack Bogle tells you why."
—Warren E. Buffett, Chairman, Berkshire Hathaway Inc.

"John Bogle is living a useful life, and this book is a useful contribution to hisfellow citizens. It is dangerous for ...

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Overview

Praise for The Little Book of Common Sense Investing

"A low-cost index fund is the most sensible equity investment for the greatmajority of investors. My mentor, Ben Graham, took this position manyyears ago, and everything I have seen since convinces me of its truth.In this book, Jack Bogle tells you why."
—Warren E. Buffett, Chairman, Berkshire Hathaway Inc.

"John Bogle is living a useful life, and this book is a useful contribution to hisfellow citizens. It is dangerous for investors to believe a lot of nonsense,and the nonsense destroyers are particularly helpful when, like Bogle,they never tire in their animosity toward folly."
—Charles T. Munger, Vice Chairman, Berkshire Hathaway Inc.

"Whether you know it or not, Wall Street wants to steal your future.If you want to stop them, drop everything, read this marvelous little book,and take it to heart; your children, and their children's children, will thank you."
—William Bernstein, investment adviser and author, The Four Pillars of Investing

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  • The Little Book of Common Sense...
    The Little Book of Common Sense...  

Editorial Reviews

From the Publisher
"excellent advice in a concise and accessible manner." (The Wall Street Journal, April 10, 2007)

"It's hard to argue with the eloquent logic of John C. Bogle's latest ode to index funds…Bogle's 'Little Book' offers much exemplary advice." (Bloomberg News, April 2007)

Among monetary gurus and wise men, John Bogle is a singular case. As the founder of the highly regarded Vanguard Group, he is revered for the company's commitment to providing value to its clients as well as profits to its investors. He even has his own group of fans, called "Bogleheads," who cling to every utterance and pronouncement from the great man.

In this latest entry in the Little Book series, Bogle's gentle prose contains idiot-proof advice for investors at all levels. He punctures the myth of the superiority of mutual funds and instead declares that by using a bit of common sense, low-cost index funds are the way to go for most modest stock investors. He's also wary of the ways of Wall Street and cautions investors to steer clear of its institutional con men and cautions against excessive fees and taxes that invariably eat up profits.
It's not very glamorous or exciting advice, but that's also his point: Slow and steady wins the race. (Miami Herald, April 9, 2007)

"genuinely provides investors with the ideal strategy for making the most of stock-market investing" (Motley Fool's UK website, March 8, 2007)

"It's an easy read that will, I suspect, quickly join Burton Malkiel's A Random Walk Down Wall Streetand Charles Ellis's Winning the Loser's Gameas one of the indexing crowd's favorite books."—Jonathan Clements (Wall Street Journal)

"It's hard to argue with the eloquent logic of John C. Bogle's latest ode to index funds." (Bloomberg Terminal, March 8, 2007).

"provides an opportunity to reflect on a remarkable career and legacy." (Financial Times, 19th March 2007)

"…it is John Bogle's hymn to index-tracking investment, and a fascinating read it is too." (Daily Telegraph, March 2007)

"Those who doubt my reasoning should read the Little Book of Common Sense Investing by John Bogle." (FT Adviser, 24th April 2007)

"…particularly interesting…goes some way towards discrediting the stockpicking virtues taught to me in my time as a financial journalist." (Fund Strategy, 7th May 2007)

"…wittily written, pocket-sized guide…If you want to learn how to avoid the unpredictabilities of the stock market and the fees of middle men, then this book is well worth a read." (Pensions Age, May 2007)

" ... For the individual investor, it presents a solid game plan for growing funds over the long haul." (Directorship, July 2007)

"... read Bogle's new Little Book of Common Sense Investingand you'll see how easy it is to beat the Alpha Hunters at their own game!" (MarketWatch, July 2007)

‘The one big thing that Bogle knows — and explains so well in this slender volume — is that buying and holding a broad benchmark of stocks while keeping fees to a minimum leads to higher long-term returns than constantly trading in a vain attempt to beat the market. Common sense? Yes. But radical too, as the entire investing establishment is designed to get investors to do the exact opposite.” (CNNMoney)

"Business books are often written by show-offs who want you to know all about their knowledge of the Greek tragedies and dark-coloured birds. So it was nice to get hold of the simply written Little Book of Common Sense Investing…Its author, John Bogle, in no simpleton. He built Vanguard into a huge fund manager...He is synonymous with index funds in the US. Vanguard's S&P 500 tracker is by far the world's largest mutual fund."—Stephen Cranston, Investor's Notebook (Jan 23, 2013)

Library Journal

Bogle (The Battle for the Soul of Capitalism) provides exemplary advice for investors interested in index funds. His solid, logical information is targeted at investors at all levels, and he deflates the myth of the superiority of mutual funds by explaining how common sense can help the average investor successfully manage low-cost index funds. As Bogle explains, owning a diversified portfolio of stocks for the long term is a winner's game, while trying to beat the stock market is a zero-sum game; after the substantial costs of investing are deducted, it becomes a loser's game. The material explains why dividend yields and earnings growth are more important than market expectations, how to overcome the powerful impact of investment costs, taxes, and inflation, and what expert investors like Warren Buffett say about index investing. The solid narration by Thom Pinto keeps listener interest on Bogle's latest approach to long-term investing, which, while offering nothing extraordinarily new in the overly saturated financial advice genre, nicely represents more than 20 years of successful investment advice from a leader in this field. Highly recommended for university libraries supporting a business curriculum and larger public libraries.
—Dale Farris

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Product Details

  • ISBN-13: 9780470102107
  • Publisher: Wiley
  • Publication date: 3/5/2007
  • Series: Little Books. Big Profits Series , #2
  • Edition number: 1
  • Pages: 240
  • Sales rank: 41,853
  • Product dimensions: 5.24 (w) x 7.19 (h) x 1.11 (d)

Meet the Author

JOHN C. BOGLE is founder of the Vanguard Group, Inc., and President of its Bogle Financial Markets Research Center. He created Vanguard in 1974 and served as chairman and chief executive officer until 1996 and senior chairman until 2000. In 1999, Fortune magazine named Mr. Bogle as one of the four "Investment Giants" of the twentieth century; in 2004, Time named him one of the world's 100 most powerful and influential people, and Institutional Investor presented him with its Lifetime Achievement Award.

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Table of Contents

Introduction.

Chapter One: A Parable.

Chapter Two: Rational Exuberance.

Chapter Three: Cast Your Lot with Business.

Chapter Four: How Most Investors Turn a Winner’s Game into a Loser's Game.

Chapter Five: The Grand Illusion.

Chapter Six: Taxes Are Costs, Too.

Chapter Seven: When the Good Times No Longer Roll.

Chapter Eight: Selecting Long-Term Winners.

Chapter Nine: Yesterday’s Winners, Tomorrow’s Losers.

Chapter Ten: Seeking Advice to Select Funds?

Chapter Eleven: Focus on the Lowest-Cost Funds.

Chapter Twelve: Profit from the Majesty of Simplicity.

Chapter Thirteen: Bond Funds and Money Market Funds.

Chapter Fourteen: Index Funds That Promise to Beat the Market.

Chapter Fifteen: The Exchange Traded Fund.

Chapter Sixteen: What Would Benjamin Graham Have Thought about Indexing?

Chapter Seventeen: "The Relentless Rules of Humble Arithmetic."

Chapter Eighteen: What Should I Do Now?

Acknowledgments.

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Customer Reviews

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( 11 )
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Sort by: Showing all of 11 Customer Reviews
  • Anonymous

    Posted January 3, 2012

    Nook read in store only works about 50% of time,so can't read enough to rate!

    After reading paper copy, overall advice is great: don't pay others to manage your retirement savings.

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  • Posted January 11, 2011

    Greatest investment book ever written!

    This is the best investment book ever written. All investment professionals should read this book, as should anyone with investments. John Bogle, the inventor of the index fund, has proven indexing beats every other option! A good companion to this book is, "The 401(k) Cookbook", which helps individuals implement Bogle's ideas in their own 401k account.

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  • Posted December 5, 2009

    Written Simply, but Informative

    The Little Book of Common Sense Investing, is one of a series of Little Books. It is written in an informative, but easy to understand style. An excellent book for new stock traders.

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  • Anonymous

    Posted March 30, 2009

    Bogle does it again

    The Little Book of Common Sense Investing is a great book. Bogle does a good job of explaining how and why investing isn't difficult. He offers advice on investing that allows those who might be concerned about the arcane ways of the "Street" a way to begin a journey aimed at a successful investing life.

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  • Anonymous

    Posted February 18, 2008

    Valuable read

    Good book, good buy. This book is relatively small but covers much ground in the promotion of index funds versus any other investment strategy for almost all investors. I understand the book is updated but perhaps slightly inferior to his previous Common Sense on Mutual Funds. This book seems filled almost to overflowing with historical evidence that denounces what appears to be mythical to Bogle: the Alpha. If you had to choose one book on investing then this is probably as good a choice as A Random Walk Down Wall Street although not nearly as comprehensive, it is a quicker read.

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    Posted December 10, 2011

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