Living the Brand: How to Transform Every Member of Your Organization into a Brand Champion

Living the Brand: How to Transform Every Member of Your Organization into a Brand Champion

by Nicholas Ind
     
 

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A company's workforce is its most valuable asset. It is the employees who translate an organization's strategy into reality, interact with consumers, and determine the corporate brand. This updated edition of Living the Brand demonstrates how a participatory approach can enhance employee commitment, improve service standards, and focus effort to deliver business

Overview

A company's workforce is its most valuable asset. It is the employees who translate an organization's strategy into reality, interact with consumers, and determine the corporate brand. This updated edition of Living the Brand demonstrates how a participatory approach can enhance employee commitment, improve service standards, and focus effort to deliver business goals. This practical and inspirational book is about how organizations can empower their employees and create "brand champions." Using international examples, Nicholas Ind shows that employees flourish in organizations where they identify with the brand, and organizations flourish when the brand creates meaning for the employee. Living the Brand shows how to make this happen.

Editorial Reviews

From the Publisher

"A bible of the 'employee-centric' approach."

Product Details

ISBN-13:
9780749450830
Publisher:
Kogan Page, Ltd.
Publication date:
12/01/2007
Edition description:
3rd ed.
Pages:
200
Product dimensions:
6.36(w) x 9.48(h) x 0.83(d)

What People are saying about this

From the Publisher
"A bible of the 'employee-centric' approach."

Meet the Author

Nicholas Ind is an established author, consultant and academic. He writes for business journals including Brand Management and Strategy and Business. He teaches at the Oslo School of Management and is a visiting professor at ESADE in Barcelona. He is also the author of Living the Brand (published by Kogan Page).

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