L.L. Bean: The Making of An American Icon

Overview

L.L.Bean is one of only a handful of American companies to have attained almost legendary status in the minds of its consumers. Thanks to the integrity of its product line, consistently strong brand association, and the ability to change with customers’ needs, L.L.Bean embodies the best qualities long associated with traditional American living: rugged individualism, stubborn determination, and simple ingenuity..

Written by Leon Gorman, grandson of founder L.L., this is the ...

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Overview

L.L.Bean is one of only a handful of American companies to have attained almost legendary status in the minds of its consumers. Thanks to the integrity of its product line, consistently strong brand association, and the ability to change with customers’ needs, L.L.Bean embodies the best qualities long associated with traditional American living: rugged individualism, stubborn determination, and simple ingenuity..

Written by Leon Gorman, grandson of founder L.L., this is the first authoritative, true-to-life account of the iconic retailer and its quirky history and culture. This engaging account candidly reveals Gorman’s behind-the-scenes struggles to preserve the identity that built Bean as he also opened the door to needed change. Woven throughout the narrative are themes that will resonate with managers and general readers alike: how to shape a powerhouse brand around bedrock beliefs and values, how to balance growth and tradition, and how to craft and preserve an authentic corporate identity..

Far from a tranquil journey, the story reveals the funny, poignant, and often engrossing details of managing the L.L.Bean legacy during the best and worst of times..

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Editorial Reviews

From Barnes & Noble
Leon Gorman, the author of this book, is the grandson of founder Leon Leonwood Bean, the original L.L. and the founder of the retail giant. But Gorman is no mere dawdling heir: As the longtime CEO of granddad's company, he has taken L.L. Bean to new heights. This insider history displays the individualistic, sometimes quirky qualities that have made LLB one of America's most beloved companies. This is one company history that you won't regret reading.
Forbes.com
...Bean is about strong Maine values and the outdoor lifestyle...
Women's Wear Daily
Gorman doesn't try to gloss over anything with his tell-it-like-it-is style of writing. How one man started a business with the classic Maine hunting shoe...is a story in itself.
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Product Details

  • ISBN-13: 9781578511839
  • Publisher: Harvard Business Review Press
  • Publication date: 10/3/2006
  • Edition description: 1ST
  • Pages: 304
  • Sales rank: 833,991
  • Product dimensions: 6.40 (w) x 9.10 (h) x 1.10 (d)

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Sort by: Showing 1 Customer Reviews
  • Posted February 22, 2011

    extremely RECOMMENDED read it and find everything you will need!!!!! : )

    this magazine has everything you need from bedding to outdoor supplies clothes to design elements from kitchen appliances to bath towels etc.

    Was this review helpful? Yes  No   Report this review
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