At L.L.Bean, fishing is more than a hobby, it's a part of who we are—and it has been since 1912. Our founder, Leon Leonwood Bean, personally tested every rod, reel and lure he sold. Today, our team of fishing experts combines a century of tradition with cutting-edge technology to create innovative fishing gear, footwear and apparel designed to provide years of successful fishing trips. Whether you're flycasting for brook trout, surfcasting for stripers or ice fishing in the dead of winter, you can trust L.L.Bean for dependable gear—shipped for free and guaranteed to last.
At L.L.Bean, fishing is more than a hobby, it's a part of who we are—and it has been since 1912. Our founder, Leon Leonwood Bean, personally tested every rod, reel and lure he sold. Today, our team of fishing experts combines a century of tradition with cutting-edge technology to create innovative fishing gear, footwear and apparel designed to provide years of successful fishing trips. Whether you're flycasting for brook trout, surfcasting for stripers or ice fishing in the dead of winter, you can trust L.L.Bean for dependable gear—shipped for free and guaranteed to last.
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