Lo que vio el perro y otras aventuras (What the Dog Saw: And Other Adventures)

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Overview

¿Por qué existen docenas de variedades de mostaza pero sólo una de ketchup? ¿Qué pueden enseñarnos los jugadores de rugby sobre cómo contratar a los mejores profesores? ¿Qué tiene en común Saturday Night Live con la filosofía alemana? ¿Se puede culpar a alguien de la explosión del Challenger? ¿Por qué identificamos precocidad con genialidad?

Malcolm Gladwell, autor de tres de los ensayos más estimulantes de la pasada década, Blink. Inteligencia intuitiva, El punto clave y Outliers. Fueras de serie, reúne aquí por...

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Lo que vio el perro: y otras aventuras

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Overview

¿Por qué existen docenas de variedades de mostaza pero sólo una de ketchup? ¿Qué pueden enseñarnos los jugadores de rugby sobre cómo contratar a los mejores profesores? ¿Qué tiene en común Saturday Night Live con la filosofía alemana? ¿Se puede culpar a alguien de la explosión del Challenger? ¿Por qué identificamos precocidad con genialidad?

Malcolm Gladwell, autor de tres de los ensayos más estimulantes de la pasada década, Blink. Inteligencia intuitiva, El punto clave y Outliers. Fueras de serie, reúne aquí por primera vez sus mejores artículos del mismo periodo para la mítica revista The New Yorker. Con su originalidad y agudeza características, Gladwell nos trae historias desde todas las esquinas del mundo moderno. Investiga en las agridulces vidas de la pionera del mercado para el tinte capilar y del inventor del centro comercial. Penetra en los secretos de César Millán, el ?encantador de perros?, que puede calmar animales salvajes con solo tocarlos. Indaga en la tenaz supervivencia del papel y, en un artículo inspirado por el fatal accidente de avión de John Kennedy Jr., nos explica por qué a la hora de fracasar no es exactamente lo mismo paralizarse que dejarse llevar por el pánico. Se pregunta además si vivimos en una sociedad que sobrevalora a las personas inteligentes y desvela el secreto mejor guardado de las entrevistas de trabajo ¿qué se puede saber de un extraño tras una hora de conversación?

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Product Details

  • ISBN-13: 9781616050740
  • Publisher: Santillana USA Publishing Company
  • Publication date: 5/21/2010
  • Language: Spanish
  • Edition description: Spanish-language Edition
  • Pages: 427
  • Sales rank: 506,661
  • Product dimensions: 5.00 (w) x 8.40 (h) x 1.20 (d)

Meet the Author

Malcolm Gladwell
Malcolm Gladwell is a staff writer for The New Yorker and a bestselling author of narrative nonfiction that examines the intersection of science and culture. In 2005, Time Magazine named him one of the 100 Most Influential People.

Biography

At the start of the 21st century, a new form of narrative nonfiction emerged, blending science, sociology, and pop culture into a compulsively readable hybrid genre marked by originality, accessibility, and a breezy, anecdotal style. As much as any single writer, and perhaps more than most, journalist and bestselling author Malcolm Gladwell has helped to forge that genre.

Born in the U.K. and raised in rural Canada, Gladwell stumbled into journalism purely by accident. After college, he wanted to pursue a career in advertising; but when he was unable to find work in that field, he took a job with the conservative U.S. monthly The American Spectator. In 1987, he joined The Washington Post, where he reported on business and science for nearly a decade. Then, in 1996, Tina Brown hired him to work for The New Yorker. (Brown left the magazine in 1998. Gladwell is still on staff.)

Almost from the beginning, Gladwell's work for The New Yorker attracted attention. Of particular interest was a piece he wrote in June 1996 about a mysterious and dramatic drop in the New York City crime rate. Drawing its title -- and its argument -- from the field of epidemiology, "The Tipping Pont" described a single moment in time when the momentum for change becomes virtually unstoppable. The piece generated an enormous reader response, and Gladwell began to explore the applications of the principle to other sorts of changes -- ideas, behaviors, new products, etc. In 2000, he published a full-length book that reached a tipping point of its own and logged a spectacular 28 weeks on the New York Times bestseller list.

In subsequent books, Gladwell has delved into other thought-provoking topics, such as the role of snap judgments and intuition in decision making (Blink: The Power of Thinking Without Thinking) and the qualities that set high achievers apart from the rest of us (Outliers: The Story of Success). Readers love these intriguing reads for their clear, accessible language and illustrations drawn from real life; but it is the business community, always anxious to spot the next big thing, that has recognized the relevance of Gladwell's ideas to sales, marketing, and public relations. As a result of his popularity with this group, he has become a much-in-demand public speaker.

Good To Know

  • Gladwell's English father is a civil engineer and his mother is a Jamaican-born psychotherapist.

  • Growing up in Canada at a time when the country was essentially a socialist nation, Gladwell was a self-professed right-wing kid. "Being a conservative was the kind of fun, radical thing to do," he told The New York Times. He notes that his politics have changed over the years.

  • When Gladwell decided to grow his formerly short and conservatively cut hair into an Afro, he began to receive special, unwanted attention (more speeding tickets, additional checks in airport security lines, etc.). These experiences got him thinking about how first impressions lead to snap judgments -- which inspired his bestseller Blink.

  • Starbucks' founder Howard Schultz publicly attributed his company's success to the tipping-point phenomenon.

  • In 2005, Time Magazine named Gladwell one of the 100 Most Influential People.

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      1. Hometown:
        New York, NY
      1. Date of Birth:
        September 3, 1963
      2. Place of Birth:
        England, U.K.
      1. Education:
        University of Toronto, History degree, 1984

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    • Anonymous

      Posted August 12, 2013

      Kosher

      He walk in. He wa clearly checking her out...

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      Posted July 21, 2010

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