Loaded

by The Velvet Underground

Overview

After The Velvet Underground cut three albums for the jazz-oriented Verve label that earned them lots of notoriety but negligible sales, the group signed with industry powerhouse Atlantic Records in 1970; label head Ahmet Ertegun supposedly asked Lou Reed to avoid sex and drugs in his songs, and instead focus on making an album "loaded with hits." Loaded was the result, and with appropriate irony it turned out to be the first VU album that made any noticeable impact on commercial radio -- and also their swan song, with Reed leaving the group shortly before its release. With John Cale long gone from the band, Doug Yule highly prominent (he sings lead on four of the ten tracks), and Maureen Tucker absent on maternity leave, this is hardly a purist's Velvet Underground album. But while Lou Reed always wrote great rock & roll songs with killer hooks, on Loaded his tunes were at last given a polished but intelligent production that made them sound like the hits they should have been, and there's no arguing that "Sweet Jane" and "Rock and Roll" are as joyously anthemic as anything he's ever recorded. And if this release generally maintains a tight focus on the sunny side of the VU's personality (or would that be Reed's personality?), "New Age" and "Oh! Sweet Nuthin'" prove he had hardly abandoned his contemplative side, and "Train Around the Bend" is a subtle but revealing metaphor for his weariness with the music business. Sterling Morrison once said of Loaded, "It showed that we could have, all along, made truly commercial sounding records," but just as importantly, it proved they could do so without entirely abandoning their musical personality in the process. It's a pity that notion hadn't occurred to anyone a few years earlier. ~ Mark Deming

Product Details

Release Date:	03/21/2025
UPC:	0753088753466

Album Credits

Performance Credits

The Velvet Underground   Primary Artist
Bill Yule   Drums
Lou Reed   Piano,Guitar,Vocals,Harmonica,Keyboards,Guitar (Rhythm)
Moe Tucker   Bass,Drums,Vocals,Percussion
Adrian Barber   Drums
Sterling Morrison   Lead,Guitar,Guitar (Rhythm)
Tommy Castanaro   Drums
Doug Yule   Bass,Drums,Organ,Piano,Guitar,Vocals,Keyboards,Guitar (Bass),Guitar (Acoustic),Vocals (Background)
Billy Yule   Drums
John Cale   Organ

Technical Credits

John Cale   Lyricist,Composer
John Strother   Mixing
Fred Lombardi   Photography
Henri Ter Hall   Photography
Doug Johnson   Illustrations
Bill Yule   Percussion Assistant
Bob Kachnycz   Engineer,Liner Notes
Lou Reed   Composer,Lyricist
Rick Derringer   Composer
Moe Tucker   Composer
Adrian Barber   Engineer,Producer,Remixing,Percussion Assistant
Brigid Polk   Engineer
Shel Kagan   Producer
Sterling Morrison   Composer
Tommy Castanaro   Percussion Assistant
Johnny Winter   Composer
The Velvet Underground   Arranger,Producer
Mark Meyerson   Coordination
Heather Harris   Art Direction
Stanislaw Zagorski   Design,Illustrations,Cover Illustration
Richard Mantel   Design,Art Direction
Bill Inglot   Mixing
Kevin Reeves   Mixing,Editing,Mastering
Geoffrey Haslam   Mixing,Editing,Engineer,Producer,Remixing,Production Supervisor
Doug Yule   Composer,Lyricist
Billy Yule   Percussion Assistant