Localizing Employee Communications is a practical guide to reaching employees around the world.
It shows you how to navigate challenges in cross-border employee communications. As with customers, employee content should be adapted for language, culture and local realities so that it speaks to them directly.
Instead of broadcasting campaigns that are one-size-fits-all, headquarters supports local business units, who create and deploy content that is appropriate for their culture and local context.
This audiobook is presented in four parts:
Part I. The Landscape In Country
Part II. Leadership, Governance, and Budget
Part III. Low- and No-Cost Strategies
Part IV. Capabilities and Resources
The book draws on insight from 30 experts in a variety of communications disciplines, including Deborah S. Bosley, Gerry McGovern, Alan Oram, Jonathan Phillips, Alan J. Porter, Ann Rockley, Carmen Simon, and Val Swisher.
Editorial Reviews
"The author is a keen observer of the realities and complexities of contemporary corporate life, especially in large organizations with an international footprint...The author provides practical tips for how to work effectively with such an international network of local communicators, elevating their status along the way." - Libor Safar, RWS Moravia Digital Marketing Director, Multilingual, #188 Volume 31 Issue 2 March/April 2020
"International collaboration is about having trusted, skilled local communicators to work with central teams to co-create relevant, engaging content for your people. Ray covers everything from the pros and cons of different models, leadership, governance, budget, quick wins, capabilities and resources as well as different types of content production." - Monique Zytnik, Global Employee Communication Subject Matter Expert, Open Communication Group (December 15, 2021, LinkedIn)
