Logics Of Globalization

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This book presents the theoretical language and methodological tools needed for thinking through issues of global media representation. It brings students into a conversation about global culture and communication through the presentation of a conceptual language to discuss the "logics of globalization" (i.e., nationalism, modernism, postmodernism/colonialism, capitalism, and terrorism). Anandam Kavoori uses this language to critically interrogate various media texts.

The choices of texts are eclectic-representing old and new media-and chosen for the wider "logic" they help animate. Most importantly, they reorient the study of global media texts from the formal to the popular, examining films, music, gaming, cell phones, travel journalism, and performance.

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Editorial Reviews

Shujen Wang
Engaging, compelling and timely, The Logics of Globalization will be essential reading for students of globalization, communication, and media studies.
Elfreida Fursich
Kavoori straddles the private and public to show readers how globalization is embodied and performed in everyday life. Never losing sight of the theoretical and practical ramifications of our postmodern condition, he offers readers step-by-step investigations of global moments in popular culture.
Daya K. Thussu
Lucidly written, theoretically sophisticated, and politically post-modern—the essays in this collection are a valuable contribution to the study of international communication.
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Product Details

  • ISBN-13: 9780739121849
  • Publisher: Rowman & Littlefield Publishing Group Inc
  • Publication date: 1/16/2009
  • Pages: 246
  • Product dimensions: 5.90 (w) x 8.90 (h) x 0.90 (d)

Meet the Author

Anandam Kavoori is associate professor in the Grady College of Journalism and Mass Communication at the University of Georgia.

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Table of Contents

1 The Word and the World: Defining the IC Prism 1

2 Singing in a (New) Nation: The Early Films of Raj Kapoor 27

3 Time to Kill: Gaming and Terrorism 55

4 Tracking the "Authentic": World Music and the Global Postmodern 99

5 Playing with Postcoloniality: Four Moments in Indian Cricket 139

6 Consuming Technologies: The Discourse of Cell Phone Advertising in India 171

App. A Travel Journalism and the Logics of Globalization Elfriede Fursich Fursich, Elfriede Anandam Kavoori Kavoori, Anandam 189

App. B India Night in Georgia: Why the Dancing Diasporic Desi Men Cross-Dressed Anandam Kavoori Kavoori, Anandam Christina Joseph Joseph, Christina 211

Index 229

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