Logo Construction: How to Design and Build a Logo

Logo Construction: How to Design and Build a Logo

by Paula Yacomuzzi
     
 

The best way to learn how to create a successful logo and artful branding for a demanding client is to follow the process of other successful designers. This book does just that by allowing the reader to see how world-class designers go from client brief to successful brand identity step-by-step. Each case study includes the initial design sketches, visuals that

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Overview

The best way to learn how to create a successful logo and artful branding for a demanding client is to follow the process of other successful designers. This book does just that by allowing the reader to see how world-class designers go from client brief to successful brand identity step-by-step. Each case study includes the initial design sketches, visuals that inspired the designers along the way, and even all of the missteps leading to the final, accepted product. Logo Construction is a backstage pass to the world of logo design, a realm usually hidden behind the final product’s finished façade.

Product Details

ISBN-13:
9780062004598
Publisher:
HarperCollins Publishers
Publication date:
07/03/2012
Pages:
320
Product dimensions:
7.60(w) x 10.90(h) x 1.10(d)

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