Logo Design Workbook: A Hands-On Guide to Creating Logos
  • Logo Design Workbook: A Hands-On Guide to Creating Logos
  • Logo Design Workbook: A Hands-On Guide to Creating Logos

Logo Design Workbook: A Hands-On Guide to Creating Logos

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by Sean Adams, Noreen Morioka
     
 

Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?"

In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both

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Overview

Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?"

In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not.

The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.

Product Details

ISBN-13:
9781592532346
Publisher:
Rockport Publishers
Publication date:
03/01/2006
Pages:
240
Product dimensions:
9.00(w) x 9.00(h) x 0.75(d)

Table of Contents

Introduction8
Why and What11
Why a Logo?12
History
Strategy
What Is a Logo?16
Wordmark
Symbol
Monogram
The Ten Rules21
1.Answer who, what, why?
2.Identify, don't explain
3.Understand limitations
4.Be seductive
5.Make mnemonic value
6.Pose a question
7.Design for longevity
8.Make the logo the foundation of a system
9.Design for a variety of media
10.Be strong
Logo Development43
Typography
Color
Image/Iconography
Shape
Hierarchy and scale
Static vs. changeable
System Dynamics67
Creating a kit of parts
Various media
Implementing Logos79
Rollout
Anatomy of a standards manual
Various media
Staying Involvled: Auditing Systems
Case Studies100
AdamsMorioka, Inc. Beverly Hills
Atelier Works London
Blue river Newcastle Upon Tyne
Cahan & Associates San Francisco
Chermayeff & Geismar Inc. New York
Concrete Design Communications Inc. Toronto
CPd Melbourne
Crosby Associates Chicago
Doyle Partners New York
Dynamo Dublin
Format Design Hamburg
Frankfurt Balkind New York
Johnson Banks London
Kinetic Singapore Singapore
KINETIK Washington, D.C.
KROG Ljubljana, Slovenia
Landor Associates San Francisco
Landor Associates International Limited Tokyo
Liska + Associates, Inc. Chicago
Manx Kommunikationsdesign Essen
Methodologie Seattle
Morla Design San Francisco
Ogilvy & Mather, Brand Intergration Group New York
Pentagram Design New York
Pentagram Design San Francisco
Pentagram Design Ltd. London
Ph.D. Santa Monica
Porto+Martinez designStudio Rio de Janeiro
Rigsby Design Houston
Steinbranding Buenos Aires
Stilradar Stuttgart
Untitled Kent, England
VSA Partners Chicago
John Beilenberg Belfast, Maine
Designer Logo Gallery224
Lost Logos228
Logo Gallery232
Designer Directory238
Bibliography240

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