Logo Lab

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Overview

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...And get the inside scoop on a variety of logo processes, from concept to completion. Follow author Christopher Simmons as he interviews the designers and clients of 18 well-known logos. He investigates the stages of logo completion, shares sketches, conducts in-depth interviews, documents the approval process, and provides commentary and analysis.

Why is one process suitable for one client or industry, and not for another? How do different designers ...

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Overview

Take a look inside...

...And get the inside scoop on a variety of logo processes, from concept to completion. Follow author Christopher Simmons as he interviews the designers and clients of 18 well-known logos. He investigates the stages of logo completion, shares sketches, conducts in-depth interviews, documents the approval process, and provides commentary and analysis.

Why is one process suitable for one client or industry, and not for another? How do different designers address different problems? How can different projects be approached in similar ways? Find the answers inside, along with outstanding examples of logos that really work.

  • Queer Eye for the Straight Guy
  • The Houston Texans
  • Taylor Guitars
  • Noche restaurant
  • NYC2012 Olympic bid
  • Estrus records
  • Converse
  • The Georgia Music Hall of Fame
By giving the reader a behind-the-scenes peek at how both corporate giants and low-budget operations acquire winning logos, this book is a practical and inspiring reference for any designer.
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Product Details

  • ISBN-13: 9781581805499
  • Publisher: F+W Media, Inc.
  • Publication date: 7/1/2005
  • Pages: 144
  • Product dimensions: 8.68 (w) x 10.96 (h) x 0.49 (d)

Table of Contents

Ch. 1 Mires Brands : Taylor guitars 10
Ch. 2 Werner Design Werks : grandconnect 18
Ch. 3 Deep Design : Georgia music hall of fame 26
Ch. 4 Ogilvy & Mather B.I.G. : NYC2012 Olympic bid 32
Ch. 5 Watts Design : Blackwood studios 38
Ch. 6 Sandstrom Design : converse 44
Ch. 7 Faux Koi : cinesound 50
Ch. 8 Noon : NGI Communications 58
Ch. 9 Louise Fill Ltd. : Noche Restaurant 64
Ch. 10 Art Chantry Design : Estrus records 70
Ch. 11 Marcus Associates : Gilead sciences 80
Ch. 12 Manic Design : the ninth vine 88
Ch. 13 Elixir Design : Ryan Associates 94
Ch. 14 Gardner Design : Kroger 102
Ch. 15 Verlander Design : NFL Houston Texans 110
Ch. 16 Shrine Design : queer eye for the straight guy 118
Ch. 17 Simon & Goetz Design : Zweites Deutsches Fernsehen 124
Ch. 18 MINE : paradox media 132
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Customer Reviews

Average Rating 4.5
( 2 )
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Sort by: Showing all of 2 Customer Reviews
  • Anonymous

    Posted June 14, 2005

    A design book to actually read...

    As David Turner, of Turner Duckworth, asks in his introduction, 'Why are so many graphic design books too boring to actually read?' This book answers the challenge by offering a volume that is rich in textual imagery. While most design books simply showcase a number of visual works, offering superficial comment on what is already apparent, Logo Lab presents each of the 18 case studies in narrative form. It strives to tell the story behind the creation of each mark, including the designer's and client's insight on the process of designing, as well as their assessment of the outcome. Each story is uniquely told, with some taking the form of interviews, others as timelines, and others as lyrical or journalistic stories. While the author's voice is clear throughout, the voice of each designer comes through clearly and directly -- offering rare insight into their personal philosophies and perspectives. If you enjoy reading, not just flipping through pictures, if you're curious about process, not just product, and if you prefer content over simply form, then this is a title for you.

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  • Anonymous

    Posted July 31, 2005

    The logo design process book we've been waiting for...

    ¿Logo Lab,¿ the new HOW Design Books release from designer/author Christopher C.H. Simmons, is the identity design book many in the profession have been waiting for to help actually explain the process of creating logos. The book lives up to its subhead by really demonstrating ¿identity creation from concept to completion¿ in a clean and beautifully designed format. Simmons, in a conversational style of writing, introduces us to the creative geniuses behind 18 individual identity projects and then takes us through the client meetings, concepting, sketching, scheduling, presentations and execution of the final design for the businesses, organizations and products featured. Along the way the reader is visually stimulated by initial logo scribbles, presentation boards and the end applications for the identities of Converse, the New York City Olympic bid, an NFL team, the Georgia Music Hall of fame and more. From the one-person firm efforts of sports identity specialist Mark Verlander to the teamwork of Ogilvy & Mather¿s Brand Integration Group, the author takes the viewer to a position of peering over the shoulder of the designers hard at work through his text and vibrant illustrative elements. A favorite chapter is the presentation of Simmon¿s fascinating interview with the perennially cranky and brilliant Art Chantry, as he explains his working relationship with client Estrus Records ¿ illustrated with 60 logos produced for the company. It is also thrilling to have Simmons include the story and process of his own design for Paradox Media in this volume. His chicken and egg (or is it egg and chicken) design is destined to be a classic ¿ as is this book. From now on, whenever a designer asks for an explanation of the logo design process the easy answer is: ¿Go buy a copy of ¿Logo Lab.¿ I do have one gripe about the book. At 144 pages, and with only 18 excellent case studies, the book is far too short. We can only hope that ¿Logo Lab, Vol. 2¿ is a future possibility. - Jeff Fisher, Logo Notions, CreativeLatitude.com

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