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Long Fuse, Big Bang: Achieving Long-Term Success Through Daily Victories

Overview

Eric Haseltine has applied discoveries about the human brain to his work in fields as diverse as aerospace, entertainment, and national defense. And all too often he has come up against short-term thinking that focuses on putting out fires instead of long-term thinking that can create explosive opportunities and open up new markets.

Our brains have let the tyranny of the urgent stifle the pursuit of the important for too long, Haseltine says. It's time to find a way to work ...

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Long Fuse, Big Bang: Achieving Long-Term Success Through Daily Victories

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Overview

Eric Haseltine has applied discoveries about the human brain to his work in fields as diverse as aerospace, entertainment, and national defense. And all too often he has come up against short-term thinking that focuses on putting out fires instead of long-term thinking that can create explosive opportunities and open up new markets.

Our brains have let the tyranny of the urgent stifle the pursuit of the important for too long, Haseltine says. It's time to find a way to work around our hard-wired short-term orientation in order to light that long fuse. And in Long Fuse, Big Bang, he shows how to do just that. From learning how to see through blind spots to looking to the future for revolutionary ideas, long-term thinking is the key to success—and survival—in an era of accelerating change.

The essence of Long Fuse thinking is to imagine where the arc of history is going, then figure out how to take short-term steps in that direction. Long Fuse, Big Bang shows listeners how to apply enduring strategies in a quick-fix world, to translate long-term Big Bang opportunities into short-term projects that are in harmony, not in conflict, with our "got to have it now" nature.

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Editorial Reviews

From the Publisher
"Narrator Kirby Heyborne reads with a sophisticated maturity that sneaks up on listeners.…It's a perfect vehicle for the gravitas of the writing." —-AudioFile
Publishers Weekly
Haseltine's studies of the brain have aided him in senior positions with the NSA, Disney Imagineering, and Hughes Aircraft and make this a scholarly, packed analysis. Relying on his own experiences and case studies of pioneering companies like IBM, Disney, and Wal-Mart, Haseltine makes a convincing case that our short-term, put-out-the-fire mentality makes us miss opportunities that come from long-term thinking. In compelling, well-researched examples from a number of fields, Haseltine demonstrates how the successes of today were once the dream projects of visionary leaders who broke their ideas down and organized them into daily increments that allowed them to be approached methodically. Walt Disney, Haseltine points out, understood that "speaking to the heart works much better than speaking to the mind," because our conscious mind is "a Post-it note" compared to the unconscious, which he likens to the "Library of Congress." It's not what we do on a daily basis, he argues, but how we do it.
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Product Details

  • ISBN-13: 9781400117673
  • Publisher: Tantor Media, Inc.
  • Publication date: 7/20/2010
  • Format: CD
  • Edition description: Unabridged CD
  • Product dimensions: 6.50 (w) x 5.60 (h) x 1.00 (d)

Meet the Author

Eric Haseltine is the president and managing partner of Haseltine Partners LLC and has held senior positions at the National Security Agency, Disney Imagineering, and Hughes Aircraft.

Kirby Heyborne, an accomplished actor, musician, and comedian, has received a number of AudioFile Earphones Awards and has narrated such titles as Nick and Nora's Infinite Playlist by Rachel Cohn and David Levithan, Black Swan Green by David Mitchell, and The Genius by Jesse Kellerman.

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Table of Contents

Introduction Why You Shouldn't Buy This Book xiii

1 The Ancient Script 1

2 The Brain's Playbook 22

3 Pursuing the Distant Win 41

4 Blinkers and Blind Spots 56

5 Turning Others' Failures into Your Successes 77

6 Secret Weapons 84

7 Bringing Big Bangs Back From the Future 114

8 The Language of the Heart 137

9 Light Long Fuses and Leave 158

10 In Defense of Tribalism 180

11 Lighting Fuses as a Way of Life 204

12 Keeping Long Fuses Lit 223

Endnotes 243

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